Rating Rationale
March 19, 2020 | Mumbai
Darshanlal Jagdishparshad Private Limited
Rating Reaffirmed
 
Rating Action
Total Bank Loan Facilities Rated Rs.17.5 Crore
Long Term Rating CRISIL BB-/Stable (Reaffirmed)
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has reaffirmed its 'CRISIL BB-/Stable' rating on the long term bank loan facilities of Darshanlal Jagdishparshad Private Limited (DJPL).
 
The rating continues to reflect the extensive experience of the promoter in the tea industry and above-average capital structure. These strengths are partially offset by the company's modest scale of operations, exposure to increases in labour costs, and inherent seasonality in tea production.

Key Rating Drivers & Detailed Description
Strengths: 
* Promoter's extensive industry experience: The promoter has experience of over four decades in the tea industry, which has enabled her to establish healthy relationships with customers and suppliers. This has helped the company in maintaining its scale of operations.
 
* Above-average capital structure: Networth and gearing were at Rs 19.52 crore and 0.49 time, respectively, as on March 31, 2019. The capital structure is expected to remain above average, over the medium term, in the absence of any large, debt-funded capital expenditure (capex). In addition, the company has prepaid all existing long-term loans.
 
Weaknesses:
* Modest scale of operations in a highly fragmented industry: Intense competition has led to subdued scale which is reflected in revenue of around Rs 38 crore in fiscal 2019. The tea industry has a large unorganised segment leading to the company's inability to scale up operations significantly without pressure on profitability. The matured status of the tea industry results in limited growth opportunities for players. CRISIL believes DJPL will remain exposed to risks related to the fragmented nature of the tea industry and its modest scale of operations.
 
* Vulnerability of operating profitability to seasonality in production: Tea is a seasonal product and its yield depends on the monsoon. Poor weather conditions could hit production. Furthermore, tea cultivation is also exposed to pest attacks. DJPL is more vulnerable to pest attacks and to the vagaries of nature because of its single location. Employee cost constitutes nearly 50% of the total cost as tea production is a labour-intensive industry, and any increase in employee cost will hamper profitability (as happened in fiscal 2019).
Liquidity Adequate

Cash accrual is expected at more than Rs 9 crore, which has helped the company to prepay the majority of its long-term loans. The bank lines were utilised at 78% on average over the 10 months through December 2019. The company has liquid investment of Rs 4.5 crore in equity shares and mutual funds, which can support liquidity during exigencies. Moreover, funding support from the promoter and absence of any large, debt-funded capex will also support liquidity.

Outlook: Stable

CRISIL believes DJPL's business risk profile will be supported by the extensive experience of the promoter in the tea industry.

Rating Sensitivity factors
Upward factors
* Substantial and sustained increase in revenue to more than Rs 45 crore, along with increase in profitability to more than 7%
* Improvement in the debt protection metrics with interest coverage ratio more than 3 times
 
Downward factors
* Deterioration in the business risk profile with decrease in operating margin to 2.5% because of stress in the tea industry
* Weakening of the debt protection metrics with further decline in interest coverage and net cash accrual to total debt ratios
About the Company

DJPL is engaged in the plantation and processing of crush, tear, curl (CTC) black tea. The company owns the Shakomato Tea Estate in the Sonitpur district of Assam with processing capacity of 3.3 million kilogram per annum. It also processes bought tea under the Sadharu brand. The operations are managed by Ms Ruchira Parshad.

Key Financial Indicators
Particulars Unit 2019 2018
Revenue Rs crore 37.87 38.84
Profit after tax (PAT) Rs crore (1.85) (2.26)
PAT margin % (4.90) (5.82)
Adjusted debt/adjusted networth Times 0.49 0.53
Interest coverage Times 0.53 0.43
Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments. The CRISIL complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.
Annexure - Details of Instrument(s)
ISIN Name of instruments Date      of
allotment
Coupon rate (%) Maturity
date
Issue size (Rs crore) Rating assigned with outlook
NA Cash Credit NA NA NA 11.0 CRISIL BB-/Stable
NA Proposed Long Term Bank Loan Facility NA NA NA 6.5 CRISIL BB-/Stable
Annexure - Rating History for last 3 Years
  Current 2020 (History) 2019  2018  2017  Start of 2017
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund-based Bank Facilities  LT/ST  17.50  CRISIL BB-/Stable          07-12-18  CRISIL BB-/Stable  31-08-17  CRISIL BB+/Stable  CRISIL BB+/Stable 
                21-11-18  CRISIL BB-/Stable       
All amounts are in Rs.Cr.
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Cash Credit 11 CRISIL BB-/Stable Cash Credit 9.5 CRISIL BB-/Stable
Proposed Long Term Bank Loan Facility 6.5 CRISIL BB-/Stable Long Term Loan 2.66 CRISIL BB-/Stable
-- 0 -- Proposed Long Term Bank Loan Facility 5.34 CRISIL BB-/Stable
Total 17.5 -- Total 17.5 --
Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating criteria for manufaturing and service sector companies
Rating Criteria for Fast Moving Consumer Goods Industry

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