Rating Rationale
September 05, 2018 | Mumbai
Devi Fisheries Limited
Ratings upgraded to 'CRISIL A/Stable/CRISIL A1' 
 
Rating Action
Total Bank Loan Facilities Rated Rs.285 Crore (Enhanced from Rs.172 Crore)
Long Term Rating CRISIL A/Stable (Upgraded from 'CRISIL A-/Positive')
Short Term Rating CRISIL A1 (Upgraded from 'CRISIL A2+')
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has upgraded its ratings on the bank loan facilities of Devi Fisheries Limited (DFL; part of the Devi Fisheries Group) to 'CRISIL A/Stable/CRISIL A1' from 'CRISIL A-/Positive/CRISIL A2+'.
 
The upgrade takes into account the steady improvement in the group's business profile marked by top-line growth, expansion in operating margins and controlled working capital cycle. Steady realizations and volume growth has led to a CAGR topline growth of 9.5 percent over the past three fiscals ended 2018, while a mix of favorable foreign exchange rate and better absorption of fixed costs has led to operating margin improving to 13% from 9% in the same period. Topline is expected to grow at robust pace of around 35-40% over medium term backed by commencement of additional capacities in its subsidiaries, steady demand and a depreciating rupee.
 
Strong free operating cash flows and steady accretions have further strengthened the group's financial risk profile. The group's net worth is at Rs. 302 crores as on March 31, 2018, with a gearing of around 0.9 time. Absence of any large debt funded capital expenditure (capex) programme and steady cash accretions, will ensure gearing remains below 0.5 times on an ongoing basis.

The ratings continue to reflect the group's established market position in the seafood industry backed by promoter's extensive experience, and longstanding customer relationships. The ratings also factor in a strong financial risk profile. These rating strengths are partially offset by geographical concentration in revenues, susceptibility to risks inherent in the seafood industry and exposure to government regulations and volatility in shrimp prices and foreign exchange (forex) rates.

Analytical Approach

The Financials of the group companies Satya Seafoods Pvt Limited (SSFPL), Devi Aquatech Pvt Ltd (DAPL), Devi Aquafeed Pvt Ltd (DAFPL) have been consolidated with DFL together referred as Devi Fisheries Group because all the three entities are 100% subsidiaries of DFL, are managed by common management team, and are in aligned business.

Key Rating Drivers & Detailed Description
Strengths
* Established market position in the seafood industry, backed by promoter's extensive experience
The  Group is promoted by Mr. Y.Surya Rao who has experience of over three decades in shrimp exports. Under his stewardship, the group has developed healthy relationship with its suppliers and customers. US is major geography contributing to 82-88% of revenues for last three years ended FY18 while Belgium and Vietnam continue to the next largest geographies served reflecting the established market presence further strengthened by established customer base with whom the Group has been associated for more 2 decade.
 
* Longstanding customer relationship
The group has built a large client base with no major customer concentration in revenues. It has longstanding relationship with its key customers and has been associated with them for more than 2 decades. Further adherence to customer specifications and demand while maintaining high quality standards has been instrumental in repeat orders over the years.
 
 * Strong financial risk
The group's financial profile is marked by healthy net worth, conservative capital structure and strong debt protection metrics. The group has healthy net worth of Rs.302 Crore as on March 31, 2018. Despite capital expenditure (capex) of around Rs 158 crores in fiscal 2017 & 2018, gearing has been sub-1 levels during the period, on account of strong accretions and hence limited reliance on external debt. Improving operating profitability has resulted in healthy debt protection metrics with interest coverage ratio and net cash accruals to total debt at around 10 times and 0.36 time respectively in fiscal 2018. The absence of any debt funded capex programme and steady cash accretions, will ensure gearing remains well below 0.5times over the long term.
 
Weakness
* Geographical concentration in revenue
The group has been generating around 87-88% of the revenues from exports to the US; US is the largest consumer of shrimp globally. Any unfavorable change in the US government policy like imposing of higher anti-dumping duty could significantly impact the company's operations.
 
* Susceptibility to risks inherent in the seafood industry and exposure to government regulations
The seafood processing industry is highly fragmented, marked by the presence of several small players and a few large players. Competition from neighboring countries such as Thailand, Malaysia, and Indonesia, and countries in the Middle East persists. Furthermore, the industry is susceptible to the outbreak of diseases, adverse climatic conditions, and natural calamities which can impact the quality of the shrimp exported and given the high quality sensitiveness that is inherent in the industry, any dip in quality standards can hamper the volumes of entity.
Moreover, unfavorable change in the government policy in export destinations could impact the Group's revenues and profitability. Imposition of higher anti-dumping duties from US geography which is the highest importer of Indian shrimps can impact realizations.
 
* Volatility in shrimp prices and foreign exchange (forex) rates
Volumes though have grown at 30% to 565980 MT in FY18 from FY17; realizations grew only by 4% during the period reflecting muted realizations after posting considerable growth of 14% in FY16.Any significant change in the realization despite the volume growth over medium term can impact the operating margin of the Group.
 
The Group derives majority of its revenue from exports. Therefore, the Group is exposed to risks related to volatility in foreign exchange; this affects its realizations and, in turn, its cash accruals. The Group occasionally uses forward cover to hedge its risk. It also enjoys some degree of natural hedge. However, the operating margins will remain susceptible to adverse forex movements going forward.
Outlook: Stable

CRISIL believes that the Devi Fisheries group will continue to benefit from the extensive industry experience of its promoters, healthy operating capability, and longstanding customer relationship. The outlook may be revised to 'Positive' if the new processing plant ramps up as expected leading to substantial growth in revenue, while sustaining healthy profitability level and efficient working capital management. The outlook may be revised to 'Negative' if disease outbreak in shrimps or adverse government regulations or any large debt-funded capital expenditure or stretch in working capital cycle weakens credit risk profile.

About the Company

Incorporated in 1997 by Mr. Y Surya Rao and  Mr. Ch. Rajagopal Chodary as a closely held public limited company in Visakhapatnam (Andhra Pradesh), DFL processes and exports seafoods. The day-to-day operations are managed by its Managing Director Mr. Y Surya Rao.
 
Incorporated in 2014, Devi Aquatech Pvt Ltd (DAPL) is setting up a shrimp processing unit with an installed capacity of 22784 MT per annum. Based out of Vishakhapatnam in Andhra Pradesh, the company is promoted by Mr. Y Surya Rao, along with brothers Mr. Y V V S N Murthy, and Mr. Y Veerraju, and brother in law Ch. Rajagopal Chaudhary. The company is expected to start commercial operations in Sep 2018.
 
Incorporated in 2017, Devi Aqua Feeds Pvt Ltd (DAFPL) is setting up a shrimp feed unit with an installed capacity of 35000 MT per annum. Based out of Vishakhapatnam in Andhra Pradesh, the company is promoted by Mr. Y Surya Rao, along with brothers Mr. Y V V S N Murthy, and Mr. Y Veerraju, and brother in law Ch. Rajagopal Choudary. The company is expected to start commercial operations in Sep 2018.

Key Financial Indicators
Particulars Unit 2018 2017
Revenue Rs. Cr. 1155 1067
Profit After Tax Rs. Cr. 91 50
PAT margins % 7.9 4.6
Adjusted Debt/Adjusted Net worth Times 0.86 0.24
Interest coverage Times 12.15 7.66

Status of non cooperation with previous CRA
DFL has not cooperated with India Ratings And Research Private Limited which has Classified it as Non Cooperative vide release dated Feb 9,2018. The reason provided India Ratings And Research Private Limited is non-furnishing of information required for monitoring of ratings.

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments. The CRISIL complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.
Annexure - Details of Instrument(s)
ISIN Name of instrument Date of allotment Coupon rate Maturity date Issue size (Rs. cr.) Rating assigned
with outlook
NA Long Term Loan NA NA Mar-22 10 CRISIL A/Stable
NA Post Shipment Credit NA NA NA 90 CRISIL A1
NA Pre Shipment Credit NA NA NA 72 CRISIL A1
NA Proposed Long Term
Bank Loan Facility
NA NA NA 113 CRISIL A/Stable
Annexure - Rating History for last 3 Years
  Current 2018 (History) 2017  2016  2015  Start of 2015
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund-based Bank Facilities  LT/ST  285.00  CRISIL A/Stable/ CRISIL A1      30-12-17  CRISIL A-/Positive/ CRISIL A2+  19-10-16  CRISIL A-/Stable/ CRISIL A2+      Suspended 
                09-05-16  CRISIL A-/Stable/ CRISIL A2+       
Non Fund-based Bank Facilities  LT/ST          30-12-17  CRISIL A2+  19-10-16  CRISIL A2+    --  -- 
                09-05-16  CRISIL A2+       
All amounts are in Rs.Cr.
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Long Term Loan 10 CRISIL A/Stable Foreign Bill Discounting 75 CRISIL A2+
Post Shipment Credit 90 CRISIL A1 Packing Credit 60 CRISIL A-/Positive
Pre Shipment Credit 72 CRISIL A1 Standby Export Packing Credit 12 CRISIL A2+
Proposed Long Term Bank Loan Facility 113 CRISIL A/Stable Standby Foreign Bill Exchange 15 CRISIL A2+
-- 0 -- Standby Letter of Credit 10 CRISIL A2+
Total 285 -- Total 172 --
Links to related criteria
CRISILs Bank Loan Ratings - process, scale and default recognition
CRISILs Bank Loan Ratings

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