Rating Rationale
January 17, 2025 | Mumbai
Dharampal Satyapal Foods Limited
Rating continues on 'Watch Developing'
 
Rating Action
Total Bank Loan Facilities RatedRs.36 Crore
Long Term RatingCrisil A+/Watch Developing (Continues on 'Rating Watch with Developing Implications')
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1 crore = 10 million
Refer to Annexure for Details of Instruments & Bank Facilities

Detailed Rationale

Crisil Ratings has continued its rating on the long-term bank facility of Dharampal Satyapal Foods Ltd (DSFL; part of the Dharampal Satyapal [DS] group) on ‘Rating Watch with Developing Implications’.

 

The rating was placed on watch on October 30, 2024, following management update on the proposed transfer of the business of DS Spiceco Pvt Ltd (Spiceco; ‘Crisil A+/Watch Developing’) to DSFL, both part of the DS group. The proposed merger is subject to approval of the National Company Law Tribunal and other necessary statutory and regulatory approvals, which are expected to take 4-5 months. Crisil Ratings will monitor the developments and continue to engage with the management to understand the details of the transaction; this includes assessing expected synergies, long-term business and financial plans, among others. The watch will be resolved after all requisite regulatory approvals are in place, resulting in the conclusion of the proposed transaction, and when there is more clarity on these aspects.

 

The rating continues to factor in the strategic importance of DSFL to, and the financial flexibility of, the DS group, which includes Dharampal Satyapal Ltd (DSL; ‘Crisil AA/Stable’), Spiceco and other smaller entities. The rating also reflects the company’s strong business risk profile supported by established brands, such as Pulse and Pass Pass, and comfortable financial risk profile. These strengths are partially offset by modest scale of operations, concentrated product profile and exposure to intense competition in the confectionery industry.

 

Revenue grew 15% in fiscal 2024 to Rs 943 crore owing to sustenance of healthy demand as well as geographical expansion. Operating margin was 7.6% in fiscal 2024, as against 12% in fiscal 2023, amid investments to scale up sales and distribution. Revenue is expected to be driven by growth in core brands as well as addition of new brands over the medium term.

 

Cash accrual, expected at Rs 50-60 crore in the near term, will adequately cover annual capital expenditure (capex) as well as any outlay for inorganic growth. The financial risk profile should remain comfortable with nil debt and healthy cash and bank balance, with low utilisation of working capital limit.

Analytical Approach

Crisil Ratings has considered the standalone business and financial risk profiles of DSFL and has factored in the need-based support from the DS group while applying the group notch-up framework.

Key Rating Drivers & Detailed Description

Strengths:

  • Strategic importance to, and healthy financial flexibility of, the DS group: DSFL benefits from need-based operational, financial and managerial support from the DS group, which has a track record of extending support to group entities (as seen in the hospitality and packaging businesses). The key entities of the group (DSL, DSFL and Spiceco) have combined annual revenue of over Rs 5,300 crore and cash accrual of Rs 700-800 crore. The group rating is driven by the business risk profile of DSL, given its strong brands and market leadership in the premium pan masala segment – its Rajnigandha brand has 65-70% market share – along with strong financial risk profile, with comfortable gearing of 0.43 time as on March 31, 2024, and healthy liquidity.

 

The company has common suppliers and distribution channels with the DS group, and there is scope to leverage the latter’s distribution network to improve the reach of its confectionery products. Strong, need-based support from the group will likely continue over the medium term.

 

  • Healthy market position in the hard-boiled candy (HBC) segment: DSFL has a robust business risk profile with leading position in the HBC industry and an established presence in mouth freshener products, with its Pass Pass brand. The company sells candy under the Pulse brand (dominant market share in the organised HBC segment). DSFL has also added chocolate brands to its portfolio, which will enable expansion of the product portfolio as well as penetration in other geographies. The company has its own distribution channel and plans to increase its reach over the medium term.

 

  • Comfortable financial risk profile: Nil term debt and low bank limit utilisation led to comfortable debt protection metrics. Networth was healthy at Rs 198 crore as on March 31, 2024, due to high profitability. Capex requirement will be low in the near term and is expected to be financed through internal accrual. DSFL may explore inorganic opportunities, and any large acquisition and its funding will remain monitorables.

 

Weaknesses:

  • Modest, though improving, scale of operations in a highly fragmented market: DSFL started operations in October 2019. Most peers in the confectionery business have longstanding and established presence with large scale, and players such as ITC, Perfetti and Parle have bigger distribution reach and scale. The industry typically has a low, albeit stable, rate of growth, and DSFL’s growth has been muted after the initial launch and ramp-up. However, the risks of modest scale and low growth are mitigated by established brands and increasing reach as well as launch of new products.

 

  • Exposure to intense competition: The confectionery industry is highly unorganised with around 50-55% of the domestic market is organised. The industry will remain competitive with constant product innovations and new launches by entities. Presence of multiple regional players and different taste preferences limit the ability to penetrate new markets.

Liquidity: Adequate

Cash accrual is expected at Rs 50-60 crore against nil debt obligation over the medium term. Bank limit utilisation was moderate at 48%. Cash surplus stood at Rs 28 crore as on March 31, 2024. Cash and unutilised limit will be sufficient to fund the working capital cycle and operating cost. Need-based funding support from the promoters will continue.

Rating sensitivity factors

Upward factors

  • Significant increase in revenue and sustenance of improved profitability leading to net cash accrual of Rs 90-100 crore on a sustained basis
  • Sustenance of healthy financial risk profile

 

Downward factors

  • Decline in profitability and cash accrual with operating margin falling below 7-9% on a sustained basis
  • Any change in the credit risk profile of the DS group

About the Company

DSFL started operations in October 2019 and is a part of the DS group, focusing on confectionery products. It sells mouth fresheners and HBC under the Pass Pass, Pulse, Chingles and Rajnigandha Silver Pearls brands.

Key Financial Indicators

Particulars

Unit

2024

2023

Revenue

Rs crore

943

820

Profit after tax (PAT)

Rs crore

38

69

PAT margin

%

4.0

8.5

Adjusted debt / adjusted networth

Times

NA

NA

Interest coverage

Times

23.13

60.60

Any other information: Not Applicable

Note on complexity levels of the rated instrument:
Crisil Ratings` complexity levels are assigned to various types of financial instruments and are included (where applicable) in the 'Annexure - Details of Instrument' in this Rating Rationale.

Crisil Ratings will disclose complexity level for all securities - including those that are yet to be placed - based on available information. The complexity level for instruments may be updated, where required, in the rating rationale published subsequent to the issuance of the instrument when details on such features are available.

For more details on the Crisil Ratings` complexity levels please visit www.crisilratings.com. Users may also call the Customer Service Helpdesk with queries on specific instruments.

Annexure - Details of Instrument(s)

ISIN Name Of Instrument Date Of Allotment Coupon Rate (%) Maturity Date Issue Size (Rs. Crore) Complexity Levels Rating Outstanding with Outlook
NA Cash Credit* NA NA NA 36.00 NA Crisil A+/Watch Developing

* Fully interchangeable with working capital demand loan

Annexure - Rating History for last 3 Years
  Current 2025 (History) 2024  2023  2022  Start of 2022
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund Based Facilities LT 36.0 Crisil A+/Watch Developing   -- 30-10-24 Crisil A+/Watch Developing   -- 30-12-22 Crisil A+/Stable Crisil A+/Stable
      --   -- 28-03-24 Crisil A+/Stable   --   -- --
All amounts are in Rs.Cr.
Annexure - Details of Bank Lenders & Facilities
Facility Amount (Rs.Crore) Name of Lender Rating
Cash Credit& 36 HDFC Bank Limited Crisil A+/Watch Developing
& - Fully interchangeable with working capital demand loan
Criteria Details
Links to related criteria
CRISILs Approach to Financial Ratios
Rating criteria for manufaturing and service sector companies
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating Criteria for Fast Moving Consumer Goods Industry
Criteria for Notching up Stand Alone Ratings of Companies based on Group Support

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