Rating Rationale
April 03, 2020 | Mumbai
Iworld Business Solutions Private Limited
Ratings migrated to 'CRISIL BB+/Stable/CRISIL A4+'
 
Rating Action
Total Bank Loan Facilities Rated Rs.100 Crore
Long Term Rating CRISIL BB+/Stable (Migrated from 'CRISIL BB+/Stable ISSUER NOT COOPERATING'*)
Short Term Rating CRISIL A4+ (Migrated from 'CRISIL A4+ ISSUER NOT COOPERATING'*) 
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
*Issuer did not cooperate; based on best-available information
Detailed Rationale

Due to inadequate information and in line with the Securities and Exchange Board of India guidelines, CRISIL had migrated its ratings on the bank facilities of Iworld Business Solutions Private Limited (IBS) to 'CRISIL BB+/Stable/CRISIL A4+ Issuer Not Cooperating'. However, IBS has subsequently provided the necessary information and CRISIL has migrated the ratings to 'CRISIL BB+/Stable/CRISIL A4+' from 'CRISIL BB+/Stable/CRISIL A4+ Issuer Not Cooperating'.

The ratings continue to reflect the group's established market position, longstanding relationship with the principal, and low inventory and receivables risks. These strengths are partially offset by exposure to intense competitive pressure and geographic and supplier concentration in revenue, and the group's moderate financial risk profile.

Analytical Approach

Unsecured loans (outstanding at an estimated Rs 8.3 crore as on March 31, 2019) from the promoter have been treated as neither debt nor equity as these loans are likely to remain in business over the medium term.
 
CRISIL has combined the business and financial risk profiles of IBS and Iworld Digital Solutions Pvt Ltd (IDS). This is because the companies, collectively referred to as the Iworld group, are in the same line of business and have operational linkages and common ownership.

Please refer Annexure - List of entities consolidated, which captures the list of entities considered and their analytical treatment of consolidation.

Key Rating Drivers & Detailed Description
Strengths:
* Established market position and longstanding relationship with the key principal: The promoter's extensive knowledge of Apple products has helped develop a strong relationship with the key supplier. Furthermore, the group enjoys benefits of being an Apple premium reseller (APR), and was one of the first APRs to have launched its products in India in 2007.
 
 * Low inventory and receivables risk: Inventory risk is minimal since the entire price drop, if any, is reimbursed by the principal, which fixes gross margins across product categories. Moreover, any obsolescence in inventory is absorbed by the supplier through a revision in price or by taking back the product and providing a credit note. Revenue is primarily derived from retail sales, while a moderate proportion (around 20%) is earned from the wholesale segment. Receivables of 15-25 days are mainly amounts to be recovered from financial institutions for credit card payments or from sales to corporates.
 
Weaknesses:
* Geographic and supplier concentration in revenue and intense competitive pressure: The group faces competition from other authorised sellers of Apple products in the same geography and from e-portals. Furthermore, since over 90% of income is derived from Apple, business risk profile is directly linked to acceptability, product launches, and penetration of the principal's products in a technologically evolving market. Also, revenue is geographically concentrated in North India, particularly National Capital Region (NCR).
 
The revenues of IBS stood moderated during fiscal 2019 and during the ten months through January for fiscal 2020 as compared to respective corresponding previous periods. Also, the return of Capital employed (RoCE) has been on declining trend over past few years and stood at 10.30% for fiscal 2019, due to dependence on Apple, whose sales have also declined in the corresponding period. CRISIL believes that the scale of operations of IBS would continue to face heat due to lockdown on account of Covid-19 pandemic, however, on invocation of force majeure clause for lease agreements with malls/high streets, IBS expects no payment for lease rentals, the major fixed cost for the company.
 
 * Moderate financial risk profile: Financial risk profile is moderate. Although networth exceeded Rs 40 crore as on March 31, 2019, total outside liabilities to adjusted networth (TOLANW) ratio remained high at 2.38 times. Debt protection metrics were average, with interest cover at 1.5 times in fiscal 2019.
Liquidity Stretched

Liquidity profile of the Iworld group is stretched as reflected by Banks limits Utilisation (BLU) remaining on a higher side at 98% for past 12 months ending Feb 2020. Cash accrual is estimated to be around Rs. 3 crore in fiscal 2019 and fiscal 2020 which would be just adequate to meet the debt repayment obligations. Financial assistance may also be expected from the promoter whenever necessary, as in the past.

Outlook: Stable

CRISIL believes the Iworld group will continue to benefit from increasing demand for Apple's products in India, and its healthy relationship with the key supplier and strong market position.

Rating Sensitivity factors
Upward factors:
* Improvement in operational efficiency driven by higher operating margins by 200 basis points, also reflected in healthy RoCE similar to 2016 levels
* Growth in scale of operations led by healthy growth of principal, Apple
 
Downward factors:
* Stretch in working capital by 25% leading to further weakening of liquidity profile
* Any debt-funded capital expenditure weakening the financial risk profile
About the Company

Incorporated in 2005 and promoted by Mr Tript Singh, IBS is an authorised dealer for Apple products, including iPhone and iPod, laptops, desktops, accessories, and software products. It also trades in hardware (speakers, microphones, and accessories) of Bose Corporation and JBL. The company sells the products through its eight Iworld retail showrooms in NCR, and two in Ludhiana.

IDS, incorporated in 2014, is also an authorised dealer for Apple products.

Key Financial Indicators*
As on March 31 Unit 2019 2018
Revenue Rs. Cr. 284 335
Profit After Tax Rs. Cr. 2.1 2.4
PAT margins % 0.7 0.7
Adjusted Debt/Adjusted Networth Times 2.42 2.24
Interest coverage Times 1.5 1.7
*CRISIL adjusted 

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments. The CRISIL complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.
Annexure - Details of Instrument(s)
ISIN Name of instrument Date of allotment Coupon rate (%) Maturity date Issue size
(Rs crore)
Rating assigned
with outlook
NA Cash Credit NA NA NA 75 CRISIL BB+/Stable
NA Drop Line Overdraft Facility NA NA NA 10 CRISIL BB+/Stable
NA Bank Guarantee NA NA NA 15 CRISIL A4+
 
Annexure - List of entities consolidated
Names of Entities Consolidated Extent of Consolidation
Iworld Business Solutions Pvt Ltd Full
Iworld Digital Solutions Pvt Ltd Full
Annexure - Rating History for last 3 Years
  Current 2020 (History) 2019  2018  2017  Start of 2017
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund-based Bank Facilities  LT/ST  85.00  CRISIL BB+/Stable  24-02-20  CRISIL BB+/Stable (Issuer Not Cooperating)*  21-08-19  CRISIL BBB/Stable  05-09-18  CRISIL BBB+/Stable      CRISIL BBB+/Stable 
            26-07-19  CRISIL BBB/Stable  21-06-18  CRISIL BBB+/Stable       
                11-04-18  CRISIL BBB+/Stable       
Non Fund-based Bank Facilities  LT/ST  15.00  CRISIL A4+  24-02-20  CRISIL A4+ (Issuer Not Cooperating)*  21-08-19  CRISIL A3+  05-09-18  CRISIL A2      CRISIL A2 
            26-07-19  CRISIL A3+  21-06-18  CRISIL A2       
                11-04-18  CRISIL A2       
All amounts are in Rs.Cr.
*Issuer did not cooperate; based on best-available information
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Bank Guarantee 15 CRISIL A4+ Bank Guarantee 15 CRISIL A4+/Issuer Not Cooperating
Cash Credit 75 CRISIL BB+/Stable Cash Credit 75 CRISIL BB+/Stable/Issuer Not Cooperating
Drop Line Overdraft Facility 10 CRISIL BB+/Stable Drop Line Overdraft Facility 10 CRISIL BB+/Stable/Issuer Not Cooperating
Total 100 -- Total 100 --
Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Framework for Assessing Information Adequacy Risk
Rating criteria for manufaturing and service sector companies
Criteria for rating entities belonging to homogenous groups

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