Rating Rationale
March 20, 2020 | Mumbai
Jesons Industries Limited
Ratings Reaffirmed
 
Rating Action
Total Bank Loan Facilities Rated Rs.335 Crore
Long Term Rating CRISIL A-/Stable (Reaffirmed)
Short Term Rating CRISIL A2+ (Reaffirmed)
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has reaffirmed its 'CRISIL A-/Stable/CRISIL A2+' ratings on the bank facilities of Jesons Industries Limited (JIL).
 
The ratings continues to reflect the extensive experience of the promoter and an established market position in the pressure sensitive adhesives (PSA) industry and a diversified customer base. The ratings also factor in a robust financial risk profile, driven by a near debt-free balance sheet and strong debt protection metrics. These strengths are partially offset by exposure to volatility in raw material prices, and exposure to risks related to the ongoing capital expenditure.

Analytical Approach

For the purpose of arriving at the rating of JIL, CRISIL has combined the business and financial risk profile of JIL with those of Jesons Techno Polymers LLP and Jesons Innovative Polymers Pvt. Ltd. That's because all the three companies, collectively referred to as the Jesons group, have a common management, and significant operational and financial linkages.
 
Please refer Annexure - List of Entities Consolidated, which captures the list of entities considered and their analytical treatment of consolidation.

Key Rating Drivers & Detailed Description
Strengths
* Extensive experience of the promoter and established market position: Mr Dhiresh Gosalia, has extensive experience of close to three decades in pressure sensitive adhesives industry. His experience has helped the group to establish itself as a large organised player in pressure sensitive adhesive market, and establish strong relationship with customers and suppliers. They have diversified the presence into other products like emulsion binders for various industries and across geographies with multi-locational manufacturing setup.   This has led to steady increase in revenue to Rs 917 crore in fiscal 2019 from Rs 494 crore in fiscal 2016.
 
* Diversified customers base: JIL caters to a diversified end-user industries which include packaging, automobile, textile, wood, paint, footwear, construction chemicals, leather, and furniture. This diversity helps in overcoming the risk of slowdown in a particular industry and achieving higher growth. It has established a customer base of more than 1500 clients across India and in various overseas market. Its top 10 customers contributed to 22% of revenues in fiscal 2019.
 
* Moderate working capital cycle: Working capital management is efficient, as reflected in gross current assets of 103 days as on March 31, 2019. Credit of 60-75 days is extended to customers as they are primarily small and medium-size players who demand extended credit periods. Furthermore, work-in-process and inventory of 30-40 days has to be maintained to meet business requirement. Efficient working capital management leads to low dependence on bank lines.
 
* Strong financial risk profile: With continuous accretion to reserves over the years, the networth was strong at Rs 142 crore as on March 31, 2019. JIL capital structure is comfortable, marked by gearing of 0.01 times and total outside liabilities to adjusted networth of 1.23 times as on March 31, 2019, due to lower reliance on external funds. Debt protection measures have been adequate, with interest coverage and net cash accrual to adjusted debt ratios at 5.64 times and 44.38 times, respectively, in fiscal 2019. Financial profile is expected to remain robust, despite planned capital expenditure, due to adequate accruals.
 
Weaknesses
* Exposure to volatility in raw material prices: The prices of inputs such as butyl acrylate monomer, styrene, and vinyl acetate monomer, which are derivatives of crude oil, are volatile. Thus, profitability may be under pressure in the event of unfavourable price movements. JIL's operating profitability is also low due to low value-addition in business. It has been in the range of 5-7% in past three fiscals through March 2019.
 
* Exposure to risks related to ongoing projects: The group is undertaking Greenfield projects at Mundra (Gujarat) and Boisar (Maharashtra) for capacity expansions and consolidation of western India units. The projects are estimated to add capacities of up to 150,000 tonne per annum (tpa) and are expected to be completed in phases over next 3-4 years. Timely completion of the projects and subsequent increase in revenues will be a key monitorable.
Liquidity Adequate

JIL has adequate liquidity driven by expected cash accruals of more than Rs. 35-40 crore per annum in fiscal 2020 and fiscal 2021, against minimal repayment obligations. Cash and cash equivalents were Rs. 30 crore as on March 31, 2019. JIL's fund based limits of Rs. 70 crore, was utilized to the tune of 29% on an average over the 12 months ended January 2020. The group has capex plans of Rs. 110 crores over the next three fiscals, which will be partly funded through debt. CRISIL expects internal accruals, cash & cash equivalents and unutilized bank lines to be sufficient to meet its repayment obligations as well as incremental working capital requirements.

Outlook: Stable

CRISIL believe JIL will continue to benefit from the extensive industry experience of its promoter and established relationship with clients.
 
Rating Sensitivity Factors
Upward factors
*Sustenance of the operating profitability margin at over 6.5% combined with a ramp-up in scale of operations leading to higher accruals.
*Timely completion of the projects with no major cost overruns

Downward factors
*Decline in the profitability margin to below 5% owing to fluctuation in raw material prices
*Debt-funded capital structure or stretch in working capital cycle, leading to significant deterioration in financial risk profile.

About the Group

JIL, incorporated in 1999, is promoted by Mr Dhiresh Gosalia. The group manufactures pressure sensitive adhesives and coating emulsions. It has three manufacturing plants with total installed capacity of 150,000 tpa at Roorkee (Uttarkhand), Daman (Daman and Diu), and Chennai (Tamil Nadu).Recently, it has incorporated two new entities namely, Jesons Techno Polymers LLP and Jesons Innovative Polymers Pvt. Ltd.

Key Financial Indicators
As on/for the period ended March 31 Unit 2019 2018
Operating income Rs crore 917.84 739.69
Reported profit after tax (PAT) Rs crore 24.88 24.24
PAT margin % 2.7 3.3
Adjusted debt/adjusted networth Times 0.01 0.34
Interest coverage Times 5.64 6.37

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments. The CRISIL complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.
Annexure - Details of Instrument(s)
ISIN Name of instrument Date of Allotment Coupon Rate (%) Maturity Date Issue Size
(Rs.Cr)
Rating Assigned
with Outlook
NA Cash Credit NA NA NA 70.0 CRISIL A-/Stable
NA Letter of Credit NA NA NA 170.0 CRISIL A2+
NA Proposed Term Loan NA NA NA 85.0 CRISIL A-/Stable
NA Proposed Non-Fund Based Limits NA NA NA 10.0 CRISIL A2+

Annexure - List of Entities Consolidated 
Names of Entities Consolidated Extent of Consolidation Rationale for Consolidation
Jesons Industries Limited Full Common management team, and have significant operational and financial linkages
Jesons Techno Polymers LLP
Jesons Innovative Polymers Pvt. Ltd.

Annexure - Rating History for last 3 Years
  Current 2020 (History) 2019  2018  2017  Start of 2017
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund-based Bank Facilities  LT/ST  155.00  CRISIL A-/Stable      05-09-19  CRISIL A-/Stable    --    --  -- 
            31-08-19  CRISIL A-/Stable/ CRISIL A2+           
Non Fund-based Bank Facilities  LT/ST  180.00  CRISIL A2+      05-09-19  CRISIL A2+    --    --  -- 
            31-08-19  CRISIL A2+           
All amounts are in Rs.Cr.
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Cash Credit 70 CRISIL A-/Stable Bank Guarantee .5 CRISIL A2+
Letter of Credit 170 CRISIL A2+ Cash Credit 66.67 CRISIL A-/Stable
Proposed Non Fund based limits 10 CRISIL A2+ Letter of Credit 176.95 CRISIL A2+
Proposed Term Loan 85 CRISIL A-/Stable Proposed Cash Credit Limit 3.33 CRISIL A-/Stable
-- 0 -- Proposed Non Fund based limits 2.55 CRISIL A2+
-- 0 -- Proposed Term Loan 85 CRISIL A-/Stable
Total 335 -- Total 335 --
Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating criteria for manufaturing and service sector companies
Rating Criteria for Chemical Industry
CRISILs Bank Loan Ratings
CRISILs Criteria for Consolidation
The Rating Process
Understanding CRISILs Ratings and Rating Scales

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