Rating Rationale
April 06, 2020 | Mumbai
Kesar Alloys and Metals Private Limited
Rating Reaffirmed
 
Rating Action
Total Bank Loan Facilities Rated Rs.18.75 Crore
Long Term Rating CRISIL BB-/Stable (Reaffirmed)
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has reaffirmed its 'CRISIL BB-/Stable/CRISIL A4+' ratings on the bank facilities of Kesar Alloys and Metals Private Limited (KAMPL).

The ratings continue to reflect the company's modest scale of operations and the extensive experience of the promoters in the steel scrap trading business. These strengths are partially offset by average financial risk profile, low operating margin, and volatile steel prices.

Analytical Approach

CRISIL has treated unsecured loan from promoters of Rs. 3.68 crore as on 31st March 2019 has been treated as NDNE on account of subordinate to bank debt and expected to remain in the business over the medium term.

Key Rating Drivers & Detailed Description
Strengths:
* Extensive experience of the promoters:
The two-decade-long experience of the promoters and their healthy relationships with customers should continue to support the business.
 
* Modest scale of operations:
Scale of operations is modest, as reflected in net sales of Rs 229.19 crore in fiscal 2019, estimated to decline to 170-180 crore in fiscal 2020 due to reduced demand. KAMPL earns almost its entire revenue through sales in Madhya Pradesh, exposing revenue and profitability to risks related to geographical concentration. The steel industry is inherently vulnerable to economic cycles.
 
Weaknesses:
* Average financial risk profile:
Networth was moderate at Rs 10.62 crore and gearing high at 2.63 times as on March 31, 2019. Debt protection metrics are adequate, as reflected in interest coverage and net cash accrual to adjusted debt ratios of 1.83 times and 0.09 time, respectively, in fiscal 2019. The financial risk profile is expected to remain moderate over the medium term.
 
* Low operating margin, with exposure to volatile steel prices:
Due to fragmentation in the industry, players such as KAMPL have limited pricing power and are usually price takers in the market, as reflected in the company's small operating margin over the three years through fiscal 2019.
Liquidity Stretched

Bank limit utilisation averaged 92% over the 12 months through February 2020. Net cash accrual, expected at a modest Rs 1.4-1.8 crore per fiscal, should sufficiently cover yearly debt obligation of around Rs 62 lakh over the medium term. Liquidity is partially supported by unsecured loans provided by the promoters.

Outlook: Stable

CRISIL believes KAMPL will continue to benefit from the promoters' extensive experience and funding support.

Rating Sensitivity factors
Upward factors
* Sustained increase in scale of operations by more than 30% and operating margin leading to higher accrual
* Improved financial risk profile
 
Downward factors
* Decline in scale of operations by 10% leading to lower-than-expected net cash accrual
* Large, debt-funded capital expenditure weakening the capital structure
* Stretched working capital cycle
About the Company

Incorporated in 1995 by Mr Subhash Chand Jain, KAMPL manufactures thermo-mechanically treated (TMT) bars. The manufacturing facility in Indore has installed capacity of 18,000 tonne per annum (TPA) of TMT bars and 14,400 TPA of ingot per year. The company markets TMT bars under its 'Kesar Gold TMT' brand in Malwa, Madhya Pradesh.

The company also trades in steel structures, TMT bars, and scraps in Madhya Pradesh. It has authorised dealership for JSW Steel Ltd under 'JSW Shoppe' for hot-rolled and cold-rolled plates, TMT, and galvanized plain. The Kesar group merged the entire business operations of Kesar Steel Corporation with KAPML in fiscal 2017.

Key Financial Indicators
As on / for the period ended March 31   2019 2018
Operating income Rs crore 231.03 129.42
Reported profit after tax Rs crore 1.60 1.04
PAT margin % 0.69 0.81
Adjusted Debt/Adjusted Networth Times 2.63 2.78
Interest coverage Times 1.83 1.56

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments. The CRISIL complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.
Annexure - Details of Instrument(s)
ISIN Name of Instrument Date of allotment Coupon
rate (%)
Maturity date Issue size
(Rs  crore)
Rating assigned 
with outlook
NA Cash Credit NA NA NA 10.80 CRISIL BB-/Stable
NA Channel Financing NA NA NA 7.20 CRISIL BB-/Stable
NA Term Loan NA NA Mar-21 0.75 CRISIL BB-/Stable
Annexure - Rating History for last 3 Years
  Current 2020 (History) 2019  2018  2017  Start of 2017
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund-based Bank Facilities  LT/ST  18.75  CRISIL BB-/Stable      17-12-19  CRISIL BB-/Stable      22-11-17  CRISIL BB-/Stable  CRISIL B/Stable 
            27-02-19  CRISIL BB-/Stable           
Non Fund-based Bank Facilities  LT/ST          17-12-19  CRISIL A4+      22-11-17  CRISIL A4+  CRISIL A4 
            27-02-19  CRISIL A4+           
All amounts are in Rs.Cr.
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Cash Credit 10.8 CRISIL BB-/Stable Cash Credit 6.8 CRISIL BB-/Stable
Channel Financing 7.2 CRISIL BB-/Stable Electronic Dealer Financing Scheme(e-DFS) 4 CRISIL BB-/Stable
Term Loan .75 CRISIL BB-/Stable Letter of Credit 4 CRISIL A4+
-- 0 -- Proposed Fund-Based Bank Limits 1.95 CRISIL BB-/Stable
-- 0 -- Term Loan 2 CRISIL BB-/Stable
Total 18.75 -- Total 18.75 --
Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating criteria for manufaturing and service sector companies
Rating Criteria for Steel Industry
CRISILs Bank Loan Ratings
CRISILs Criteria for rating short term debt

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