Rating Rationale
May 08, 2019 | Mumbai
Kokuyo Camlin Limited
Rated amount enhanced ; CP withdrawn 
 
Rating Action
Total Bank Loan Facilities Rated Rs.167.65 Crore (Enhanced from Rs.144.65 Crore)
Long Term Rating CRISIL A/Stable (Reaffirmed)
Short Term Rating CRISIL A1 (Reaffirmed)
 
Rs.20 Crore Commercial Paper CRISIL A1 (Withdrawn)
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has reaffirmed its 'CRISIL A/Stable/CRISIL A1' ratings on the bank facilities of Kokuyo Camlin Ltd (Camlin). CRISIL has withdrawn its rating on commercial paper on request from the company. The withdrawal is in line with CRISIL's policy on withdrawal of credit instruments.
 
For the nine months ended December 31, 2018, operating margin improved to 7.5% from 5.4% for the corresponding period of the previous fiscal, supported by higher labour productivity and increasing capacity utilisation at the Patalganga plant, leading to better fixed cost absorption. Revenue growth should remain around 8% to 10% over the medium term, supported by improving demand and introduction of new products under stationery; operating margin may remain stable at about 7%. While business is expected to remain susceptible to intense competition, financial risk profile should be adequate over the medium term supported by modest capital expenditure (capex) plans, steady cash accrual, and prudent working capital management.
 
The ratings continue to reflect the significant benefits derived by Camlin from business and financial linkages with the parent, Kokuyo & Co Ltd, Japan (Kokuyo). The ratings also factor in a strong brand in the stationery segment and an adequate financial risk profile. These strengths are partially offset by susceptibility to intense competition and to volatility in input prices.

Analytical Approach

The rating action factors in the support Camlin will continue from Kokuyo, considering the latter's 74.44% ownership and Camlin being one of the largest investment of Kokuyo outside of Japan. The parent has also infused equity in the past and assisted in capex by providing technical and financial support.

Key Rating Drivers & Detailed Description
Strengths:
* Strong operational and financial support from the parent
Kokuyo is a leading company in office stationery products in Japan, particularly in notebooks and office supplies. Product offerings of Camlin have widened as a result of technical association for new product development with the parent. Strong financial support from the parent is reflected in the rights issue of Rs 103 crore in fiscal 2014, used primarily for expansion.
 
* Strong brand in the stationery segment
Camlin is one of India's strongest brands across stationery products. Camlin has a wide variety of stationery products such as pencils, geometry boxes, and scholastic colours. The strong distribution network, with above 300,000 retail outlets and over 2500 stock-keeping units, aids in sales growth.
 
* Adequate financial risk profile
Gearing and networth were healthy at 0.32 time and Rs 242 crore, respectively, as on September 30, 2018. Gearing is likely to remain stable below 0.50 time and interest coverage above 5 times over the medium term, in the absence of any large, debt-funded capex. Sustenance of profitability and return on capital employed ratio will remain key rating monitorables.
 
Weakness
* Susceptibility to intense competition and volatility in raw material price
Intense competition may continue to constrain scalability, pricing power, and profitability. Further, since cost of procuring the major raw material accounts for a bulk of the production expense, even a slight variation in price can drastically impact profitability.
Liquidity

Liquidity is likely to remain adequate over the medium term. Cash accrual is projected at Rs 35-40 crore per annum in fiscals 2019 and 2020, against yearly maturing debt of around Rs 6 crore; capex worth Rs 22-23 crore has also been planned. Cash and cash equivalents was Rs 4.6 crore as on September 30, 2018. Fund-based limits was utilised on an average of 49% for the 12 months ended December 31, 2018.

Outlook: Stable

CRISIL believes Camlin should continue to benefit from an established brand and a strong distribution network. Financial risk profile should remain adequate, supported by healthy cash generation, better working capital management, and moderate capex. Camlin will continue to benefit from the business and financial linkages with parent, Kokuyo.
 
Upside scenarios:

  • Material improvement in business risk profile and profitability over the medium term
  • Stable financial risk profile, backed by no major, debt-funded capex

Downside scenarios:

  • Lower-than-expected revenue or profitability
  • Increase in working capital requirement, restricting liquidity

The ratings will also remain sensitive to any change in the credit risk profile of the parent.

About the Company

Camlin was set up as Dandekar & Co in 1931 by Mr Digambar Dandekar and Mr Govind Dandekar; it was reconstituted as a private-limited company in 1946 as Camlin and was listed in 1988. The company manufactures a variety of stationery products at its plants in Tarapur, Taloja, in Maharashtra, and in Jammu. It has set up a new unit in Patalganga, Maharashtra. After the rights issue in fiscal 2014, Kokuyo's stake in the company is 74.44% currently.

For the nine months ended December 31, 2018, KCL had total revenues of Rs 495 crore with PAT of Rs 11 crore as compared to Rs 442 crore with PAT of Rs 4 crore for the same period in previous year.

Key Financial Indicators ^
As on/for the period ended March 31,   2018 2017
Revenue Rs crore 697 656
Profit after tax Rs crore 10 2
PAT margin % 1.4 0.3
Adjusted debt/adjusted networth Times 0.58 0.61
Interest coverage Times 4.27 2.22
^ CRISIL adjusted numbers

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments. The CRISIL complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.
Annexure - Details of Instrument(s)
ISIN Name of Instrument Date of
Allotment
Coupon
Rate (%)
Maturity
Date
Issue Size
(Rs. Cr)
Rating Assigned
with Outlook
NA Working Capital Demand Loan NA NA NA 51.00 CRISIL A1
NA Cash Credit NA NA NA 42.00 CRISIL A/Stable
NA External Commercial Borrowings NA LIBOR+ 0.50 Mar-2021 21.52 CRISIL A/Stable
NA Buyer`s Credit NA NA NA 2.80 CRISIL A1
NA Bill Discounting NA NA NA 50.00 CRISIL A1
NA Auto Loans NA NA Aug-2022 0.33 CRISIL A/Stable
NA Commercial Paper NA NA 7-365 days 20.00 Withdrawn
Annexure - Rating History for last 3 Years
  Current 2019 (History) 2018  2017  2016  Start of 2016
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Commercial Paper  ST  20.00  Withdrawn 21-02-19  CRISIL A1  22-02-18  CRISIL A1  16-03-17  CRISIL A1  22-11-16  CRISIL A1  CRISIL A1 
                    11-08-16  CRISIL A1   
Fund-based Bank Facilities  LT/ST  167.32  CRISIL A/Stable/ CRISIL A1  21-02-19  CRISIL A/Stable/ CRISIL A1  22-02-18  CRISIL A/Stable/ CRISIL A1  16-03-17  CRISIL A/Stable/ CRISIL A1  22-11-16  CRISIL A/Stable/ CRISIL A1  CRISIL A/Stable/ CRISIL A1 
                    11-08-16  CRISIL A/Stable/ CRISIL A1   
All amounts are in Rs.Cr.
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Auto loans .33 CRISIL A/Stable Auto loans .33 CRISIL A/Stable
Bill Discounting 50 CRISIL A1 Bill Discounting 30 CRISIL A1
Buyer`s Credit 2.8 CRISIL A1 Buyer`s Credit .64 CRISIL A1
Cash Credit 42 CRISIL A/Stable Cash Credit 4.34 CRISIL A/Stable
External Commercial Borrowings 21.52 CRISIL A/Stable External Commercial Borrowings 18.7 CRISIL A/Stable
Working Capital Demand Loan 51 CRISIL A1 Proposed Long Term Bank Loan Facility 39.64 CRISIL A/Stable
-- 0 -- Working Capital Demand Loan 51 CRISIL A1
Total 167.65 -- Total 144.65 --
Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Criteria for rating instruments backed by guarantees
Rating criteria for manufaturing and service sector companies
CRISILs Criteria for rating short term debt

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