Rating Rationale
May 10, 2019 | Mumbai
Manugraph India Limited
Ratings downgraded to 'CRISIL BBB+/Negative/CRISIL A2'
 
Rating Action
Total Bank Loan Facilities Rated Rs.131.5 Crore
Long Term Rating CRISIL BBB+/Negative (Downgraded from 'CRISIL A-/Stable')
Short Term Rating CRISIL A2 (Downgraded from 'CRISIL A2+')
 
Rs.10 Crore Commercial Paper CRISIL A2 (Downgraded from 'CRISIL A2+')
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has downgraded its ratings on the bank facilities and commercial paper programme of Manugraph India Limited (Manugraph) to 'CRISIL BBB+/Negative/CRISIL A2' from 'CRISIL A-/Stable/CRISIL A2+'.
 
The downgrade reflects deterioration in the company's operating performance from second quarter of fiscal 2019 (Q2'19) and expected continuation of subdued operating performance over the near to medium term. Manugraph had shown sustained improvement in performance for three quarters till Q1'19, post the conclusion of labour strike in September 2017. However, the performance deteriorated in Q2'19 and Q3'19 given the muted demand in the print machinery industry, the company's inability to pass on the input costs to the customers and its high fixed costs (employee cost) resulting in operating losses. While the company reported healthy operating income of Rs 207 crore in first nine months of fiscal 2019, operating margins declined to -3% during July'18-December'18 period from 4.9% during October'17-June'18 period. Management is in the process of taking up cost controlling measures, which may result in improvement of profitability over the medium term. Ability to maintain the scale while significantly improving the profitability will remain a key rating sensitivity factor.
 
Capital structure and liquidity however remained adequate as reflected from gearing of 0.06 time and unencumbered cash and cash equivalents of Rs 47 crore as on December 31, 2018, which will continue to support the financial risk profile and in turn the debt servicing of the company.
 
The ratings continue to reflect Manugraph's leadership position in the domestic printing machinery industry, and healthy capital structure and moderate liquidity. These strengths are partially offset by susceptibility to cyclicality inherent in the end-user industry and large inventory requirement.

Analytical Approach

For arriving at the ratings, CRISIL has taken a consolidated view of Manugraph and its wholly owned subsidiary, Constrad Agencies (Bombay) Pvt Ltd. This is because the subsidiary is fully owned by, and is in the process of being merged with, Manugraph.

Please refer Annexure - List of Entities Consolidated, which captures the list of entities considered and their analytical treatment of consolidation.

Key Rating Drivers & Detailed Description
Strengths
* Established market position in the domestic printing machinery industry
Manugraph is the market leader in the domestic single/double-width web offset printing machine segment, with an estimated market share of nearly 60%. This is because of its superior technology (acquired through technology tie-ups in the past with leading European printing machine manufacturers such as VEB Polygraph and Manroland), and its own strong research & development (R&D) capabilities, which have facilitated the development of new products such as the Smartline 4X1 machine (double width) for high-end applications; and M360 Bookline Press and folder for low-end applications.
 
* Healthy capital structure
Manugraph doesn't have any long-term debt and depends only on the short-term borrowings to fund its working capital requirements. Short-term debt stood at Rs 7.7 crore as on December 31, 2018. Low debt level led to healthy gearing of 0.06 time as on December 31, 2018 (below 0.1 time over the past five years). Total outside liabilities to tangible networth ratio was also robust at around 0.7 time. Financial risk profile is likely to remain steady in the absence of any debt-funded capital expenditure (capex) or acquisition.
 
Weaknesses
* Exposure to cyclicality inherent in end-user industry
Demand for newspaper printing machinery is linked to the capex programmes of print media houses, which in turn are linked to macroeconomic growth. Hence, Manugraph's revenue and profitability will remain susceptible to any downturn in the domestic and global economies, which could adversely affect the level of expenditure on print advertisements.
 
Manugraph had diversified into plastic packaging industry in order to counter the volatility in its performance due to cyclicality in the end user segment by delivering its first flexo-machines order in March 2018. However, no new orders were received from this segment in fiscal 2019. Ability to scale up this segment and thereby contribution to overall profitability will be a key monitorable over the medium term.
 
* Large inventory requirement
Sizeable raw material inventory of more than 100 days (because of the need to maintain numerous components and spares) leads to large working capital requirement. While large part of the inventory is order backed, sustained large levels of inventory constrains the financial flexibility of the operations. Further, inventory levels have been volatile as reflected from inventory days' range of 86-151 over the past three fiscals. Though inventory levels improved to regular level of 108 days as on December 31, 2018, volatility in inventory will remain a key rating sensitivity factor.
Liquidity

Liquidity, though marginally deteriorated due to negative cash accruals for the past three fiscals, remained moderate as reflected from unencumbered cash and cash equivalent of Rs 47 crore as on December 31, 2018. The company doesn't have any long-term debt and hence no maturing debt obligations over the near to medium term. Further, working capital requirements are met primarily through the fund-based facilities, which have been moderately utilised at 37% for the past 12 months through March 2019. Also, established relationship with suppliers and customers result in a healthy payments cycle and hence moderate deployment of own funds.
 

Outlook: Negative

CRISIL believes Manugraph's business risk profile will remain constrained over the near to medium term caused by muted demand in the print machinery business and high operational costs. The ratings may be downgraded in case of any further significant deterioration in operating performance, adversely impacting the financial risk profile and liquidity. Conversely, the outlook may be revised to 'Stable' in case of steady and sustained improvement in revenue and profitability, supported by ongoing plans towards diversification and reduction of operational costs, while sustaining its capital structure and liquidity.

About the Company

Incorporated in 1971 and promoted by Mr Sanat Shah, Manugraph manufactures single/double-width web-offset printing machines. It is the market leader in this segment in India and also has an established position overseas, with global sales contributing 10-15% to total revenue in fiscal 2019. The company has two manufacturing facilities in Kolhapur, Maharashtra. Over the years, it has entered into technology tie-ups with leading overseas printing machine manufacturers. The company has been recognised as an R&D house by the Department of Scientific and Industrial Research. Its strong R&D capability has facilitated the development of products such as the Smartline 4X1 machine (double-width) with a speed of 70,000 copies per hour (cph), Dreamline 4X1 machine (double-width) with a speed of 50,000 cph, and Ecoline 2X1 machine (single width) with a speed of 25,000 cph.
 
In fiscal 2018, Manugraph has also entered into plastic packing industry, which involves manufacturing of flexo-machines used for printing in plastic packaging, particularly food packaging. The company has partnered with CARRARO S.R.L., Italy and delivered its first order in March 2018.
 
Manugraph reported revenue and loss after tax of Rs 206.8 crore and Rs 2.3 crore, respectively, for the first nine months of fiscal 2019, as against Rs 106.9 crore and Rs 11.6 crore for the corresponding period of the previous fiscal.

Key Financial Indicators
Financials as on/for the period Unit 9M'FY19 2018 2017
Revenue Rs crore 207 185 258
Profit After Tax (PAT) Rs crore -2.3 -14.0 -35.4
PAT Margin % -1.1% -7.6% -13.7%
Adjusted debt/adjusted networth Times 0.06 0.02 0.04
Interest coverage* Times 3.22 -2.44 6.92
*Interest coverage ratio was negative in fiscal 2018 owing to negative operating profit during the fiscal

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments. The CRISIL complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.
Annexure - Details of Instrument(s)
ISIN Name of instrument Date of allotment Coupon rate (%) Maturity date Issue (Rs.Cr) Rating outstanding with outlook
NA Bank guarantee^ NA NA NA 14.0 CRISIL A2
NA Cash credit NA NA NA 23.0 CRISIL BBB+/Negative
NA Cash credit** NA NA NA 22.0 CRISIL BBB+/Negative
NA Letter of credit^ NA NA NA 10.0 CRISIL A2
NA Proposed fund-based bank limits NA NA NA 13.5 CRISIL BBB+/Negative
NA Proposed long-term bank loan facility NA NA NA 49.0 CRISIL BBB+/Negative
NA Commercial paper NA NA 7-365 days 10.0 CRISIL A2
**Cash credit facility is completely fungible with letter of credit and bank guarantee
^Letter of credit is fungible with bank guarantee up to 50% of the limits
 
Annexure - List of Entities Consolidated
Entity consolidated Extent of consolidation Rationale for consolidation
Constrad Agencies (Bombay) Pvt Ltd Full Wholly owned by, and in the process of being merged with, Manugraph
Annexure - Rating History for last 3 Years
  Current 2019 (History) 2018  2017  2016  Start of 2016
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Commercial Paper  ST  10.00  CRISIL A2      28-08-18  CRISIL A2+  18-07-17  CRISIL A2+  26-07-16  CRISIL A1  CRISIL A1 
            31-07-18  CRISIL A2+           
Fund-based Bank Facilities  LT/ST  107.50  CRISIL BBB+/Negative      28-08-18  CRISIL A-/Stable  18-07-17  CRISIL A-/Negative  26-07-16  CRISIL A/Stable  CRISIL A/Negative 
            31-07-18  CRISIL A-/Stable           
Non Fund-based Bank Facilities  LT/ST  24.00  CRISIL A2      28-08-18  CRISIL A2+  18-07-17  CRISIL A2+  26-07-16  CRISIL A1  CRISIL A1 
            31-07-18  CRISIL A2+           
All amounts are in Rs.Cr.
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Bank Guarantee^ 14 CRISIL A2 Bank Guarantee^ 14 CRISIL A2+
Cash Credit 23 CRISIL BBB+/Negative Cash Credit 23 CRISIL A-/Stable
Cash Credit** 22 CRISIL BBB+/Negative Cash Credit** 22 CRISIL A-/Stable
Letter of Credit^ 10 CRISIL A2 Letter of Credit^ 10 CRISIL A2+
Proposed Fund-Based Bank Limits 13.5 CRISIL BBB+/Negative Proposed Fund-Based Bank Limits 13.5 CRISIL A-/Stable
Proposed Long Term Bank Loan Facility 49 CRISIL BBB+/Negative Proposed Long Term Bank Loan Facility 49 CRISIL A-/Stable
-- 0 -- Standby Letter of Credit 26 Withdrawn
Total 131.5 -- Total 157.5 --
**Cash credit facility is completely fungible with letter of credit and bank guarantee
^Letter of credit is fungible with bank guarantee up to 50% of the limits
Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating criteria for manufaturing and service sector companies
CRISILs Criteria for Consolidation
CRISILs Criteria for rating short term debt

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