Rating Rationale
May 20, 2020 | Mumbai
Manugraph India Limited
Ratings downgraded to 'CRISIL BB+/Negative/CRISIL A4+'
 
Rating Action
Total Bank Loan Facilities Rated Rs.131.5 Crore
Long Term Rating CRISIL BB+/Negative (Downgraded from 'CRISIL BBB-/Negative')
Short Term Rating CRISIL A4+ (Downgraded from 'CRISIL A3')
 
Rs.10 Crore Commercial Paper CRISIL A4+ (Downgraded from 'CRISIL A3')
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has downgraded its ratings on the bank facilities and commercial paper programme of Manugraph India Limited (Manugraph) to 'CRISIL BB+/Negative/CRISIL A4+' from 'CRISIL BBB-/Negative/CRISIL A3'.
 
The downgrade reflects expectation of pressure on the business owing to decline in demand from the end user segment.Demand for newsprint is expected to remain low owing to decline in circulation of newspapers and preference for digitised content. The situation is further accentuated by COVID-19 crisis which had led to preference for digitised content. The performance has continued to deteriorate during first 9 months of fiscal 2020 -decline in revenue along with high fixed costs (employee cost) has resulted in operating losses. Operating revenue has declined to Rs 86 crore during first nine months of fiscal 2020 (Rs 207 crore for corresponding period of the previous fiscal) which has led to operating losses. The factories had been shut following lockdown and is expected to commence operations only towards end of May 2020. This along with continued lower demand will impact revenue and consequently profitability, given that the company has high fixed cost. Management is taking up cost-controlling measures like reduction in employee base and salary cut, which may result in improvement of profitability over the medium term. Scaling up of operations and improvement in profitability will remain key rating sensitivity factors.
 
The capital structure and liquidity, however, remained moderate as reflected in estimated gearing of 0.15 time and unencumbered cash and cash equivalents of around Rs 30 crore, as on April 30, 2020, which will continue to support the financial risk profile.
 
The ratings continue to reflect an established presence in the domestic printing machinery industry, a healthy capital structure, and moderate liquidity. These strengths are partially offset by susceptibility to cyclicality inherent in the end-user industry, weak debt protection metrics and large inventory requirement.

Analytical Approach

For arriving at its ratings, CRISIL has taken a consolidated view of Manugraph and its wholly owned subsidiary, Manugraph Americas Inc.

Please refer Annexure - List of entities consolidated, which captures the list of entities considered and their analytical treatment of consolidation.

Key Rating Drivers & Detailed Description
Strengths: 
* Established presence in the domestic printing machinery industry
The company has an established presence in the domestic single/double-width web offset printing machine segment with experience of around 50 years in the business. It uses superior technology, acquired through technology tie-ups in the past with leading European printing machine manufacturers such as VEB Polygraph and Manroland. Moreover, it has its own strong research and development (R&D) capabilities, which have facilitated the development of new products such as the Smartline 4X1 machine (double width) for high-end applications, and M360 Bookline press and folder for low-end applications. This has resulted in a large product profile catering to an established clientele.
 
* Healthy capital structure
The company doesn't have any long-term debt and only depends on short-term borrowing to fund working capital requirement. Short-term debt in the form of cash credit is estimated at around Rs 12 crore as on April 30, 2020. Low debt and a moderate networth (Rs 76 crore as adjusted by CRISIL) has resulted in a healthy gearing of 0.15 time as on April 30, 2020. The capital structure is expected to be sustained in the absence of any debt-funded capital expenditure (capex) or acquisition.
 
Weaknesses:
* Exposure to cyclicality inherent in the end-user industry
Demand for newspaper printing machinery is linked to the capex programmes of print media houses, which in turn are linked to macroeconomic growth. Demand for newsprint is expected to remain low owing to decline in circulation of newspapers and preference for digitised content. The situation is further accentuated by COVID-19 crisis which had led to preference for digitised content. This will impact revenue and consequently profitability given that the company has high fixed cost. Management is taking up cost-controlling measures like reduction in employee base and salary cut for employees, which may result in improvement of profitability over the medium term. Scaling up of operations and improvement in profitability will remain key rating sensitivity factors.
 
The company had diversified into plastic packaging industry in order to counter the volatility in its performance due to cyclicality in the end user segment by delivering its first flexo-machines order in March 2018. However, very few orders have been received in fiscal 2020. Continued losses despite low debt have resulted in negative NCATD and Interest coverage ratio
 
* Large inventory requirement
Sizeable raw material inventory of more than 100 days (because of the need to maintain numerous components and spares) leads to large working capital requirement. While a considerable part of the inventory is order-backed, sustained large inventory constrains financial flexibility in operations. Further, inventory has been volatile as reflected from inventory days of 86-151 over the past three fiscals. Inventory has further increased to 177 days as on September 30, 2019 (albeit on a lower revenue base) due to weak operating revenue of Rs 57 crore during the first six months of fiscal 2020.
Liquidity Adequate

Though liquidity has weakened due to negative cash accrual in the past three fiscals, it remains adequate, as reflected in unencumbered cash and cash equivalents of around Rs 30 crore as on April 30, 2020. There is no long-term debt and hence no maturing debt obligation over the medium term. Further, working capital requirement is met primarily through fund-based facilities, which have been moderately utilised. Fund based utilisation was around 25% for April 2020. Established relationship with suppliers and customers results in a healthy payments cycle and hence moderate deployment of own funds. Any significant decline in liquidity on account of continued losses will remain a key monitorable.

Outlook: Negative

CRISIL believes that Manugraph's business risk profile will remain constrained over the medium term due to muted demand and high operational costs.

Rating Sensitivity factors
Upward factors:
* Revenue of over Rs 200 crore, with cash accrual of Rs 10-15 crore in fiscal 2021
* Sustenance of capital structure and liquidity
* Sustenance of working capital at moderate level
 
Downward factors:
* Continued operating losses, resulting in negative cash accrual in fiscal 2021
* Deterioration in liquidity marked by decline in cash & cash equivalent
* Large working capital requirement or increase in debt, thus weakening the financial risk profile.
About the Company

Incorporated in 1971 and promoted by Mr Sanat Shah, Manugraph manufactures single/double-width web-offset printing machines. It is the market leader in this segment in India and also has an established position overseas, with global sales contributing 13% to total revenue in fiscal 2019. The company has two manufacturing facilities in Kolhapur, Maharashtra. Over the years, it has entered into technology tie-ups with leading overseas printing machine manufacturers. The company has been recognised as an R&D house by the Department of Scientific and Industrial Research. Its strong R&D capability has facilitated the development of products such as the Smartline 4X1 machine (double-width) with a speed of 70,000 copies per hour (cph), Dreamline 4X1 machine (double-width) with a speed of 50,000 cph, and Ecoline 2X1 machine (single width) with a speed of 25,000 cph.
 
In fiscal 2018, the company has also entered into the plastic packing industry, which involves manufacturing of flexo-machines used for printing in plastic packaging, particularly food packaging. It has partnered with CARRARO S.R.L., Italy, and delivered its first order in March 2018.
 
Revenue and net loss were Rs 85.97 crore and Rs 27.58 crore, respectively, in the first nine months of fiscal 2020, as against Rs 206.75 crore and Rs 3.67 crore, respectively, in the corresponding period of the previous fiscal.

Key Financial Indicators (Consolidated)
Financials as on/for the period Unit 2019 2018
Revenue Rs.Crore 251 185
Profit After Tax (PAT) Rs.Crore -16 -14
PAT Margin % -6.4% -7.6%
Adjusted debt/adjusted networth Times 0.0 0.02
Interest coverage Times -2.43 -2.44

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments. The CRISIL complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.
Annexure - Details of Instrument(s)
ISIN Name of instrument Date of allotment Coupon rate (%) Maturity date Issue Size (Rs crore) Rating outstanding
with outlook
NA Bank Guarantee^ NA NA NA 14.0 CRISIL A4+
NA Cash Credit NA NA NA 23.0 CRISIL BB+/Negative
NA Cash Credit** NA NA NA 22.0 CRISIL BB+/Negative
NA Letter of Credit^ NA NA NA 10.0 CRISIL A4+
NA Proposed Fund-Based Bank Limits NA NA NA 13.5 CRISIL BB+/Negative
NA Proposed Long Term Bank Loan Facility NA NA NA 49.0 CRISIL BB+/Negative
NA Commercial Paper NA NA 7-365 days 10.0 CRISIL A4+
**Cash credit facility is completely fungible with letter of credit and bank guarantee
^Letter of credit is fungible with bank guarantee of up to 50% of the limit
 
Annexure - List of entities consolidated
Entity consolidated Extent of consolidation Rationale for consolidation
Manugraph Americas Inc Full Wholly owned subsidiary
Annexure - Rating History for last 3 Years
  Current 2020 (History) 2019  2018  2017  Start of 2017
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Commercial Paper  ST  10.00  CRISIL A4+      09-12-19  CRISIL A3  28-08-18  CRISIL A2+  18-07-17  CRISIL A2+  CRISIL A1 
            10-05-19  CRISIL A2  31-07-18  CRISIL A2+       
Fund-based Bank Facilities  LT/ST  107.50  CRISIL BB+/Negative      09-12-19  CRISIL BBB-/Negative  28-08-18  CRISIL A-/Stable  18-07-17  CRISIL A-/Negative  CRISIL A/Stable 
            10-05-19  CRISIL BBB+/Negative  31-07-18  CRISIL A-/Stable       
Non Fund-based Bank Facilities  LT/ST  24.00  CRISIL A4+      09-12-19  CRISIL A3  28-08-18  CRISIL A2+  18-07-17  CRISIL A2+  CRISIL A1 
            10-05-19  CRISIL A2  31-07-18  CRISIL A2+       
All amounts are in Rs.Cr.
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Bank Guarantee^ 14 CRISIL A4+ Bank Guarantee^ 14 CRISIL A3
Cash Credit 23 CRISIL BB+/Negative Cash Credit 23 CRISIL BBB-/Negative
Cash Credit** 22 CRISIL BB+/Negative Cash Credit** 22 CRISIL BBB-/Negative
Letter of Credit^ 10 CRISIL A4+ Letter of Credit^ 10 CRISIL A3
Proposed Fund-Based Bank Limits 13.5 CRISIL BB+/Negative Proposed Fund-Based Bank Limits 13.5 CRISIL BBB-/Negative
Proposed Long Term Bank Loan Facility 49 CRISIL BB+/Negative Proposed Long Term Bank Loan Facility 49 CRISIL BBB-/Negative
Total 131.5 -- Total 131.5 --
**Cash credit facility is completely fungible with letter of credit and bank guarantee
^Letter of credit is fungible with bank guarantee of up to 50% of the limit
Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating criteria for manufaturing and service sector companies
CRISILs Criteria for Consolidation
CRISILs Criteria for rating short term debt

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