Rating Rationale
August 06, 2021 | Mumbai
Modi-Mundipharma Private Limited
Ratings upgraded to 'CRISIL BBB+/Stable/CRISIL A2'
 
Rating Action
Total Bank Loan Facilities RatedRs.63 Crore
Long Term RatingCRISIL BBB+/Stable (Upgraded from 'CRISIL BBB/Stable')
Short Term RatingCRISIL A2 (Upgraded from 'CRISIL A3+')
1 crore = 10 million
Refer to Annexure for Details of Instruments & Bank Facilities

Detailed Rationale

CRISIL Ratings has upgraded its ratings on the bank facilities of Modi-Mundipharma Private Limited (MMPL; part of the Modi Pharma group) to ‘CRISIL BBB+/Stable/CRISIL A2’ from 'CRISIL BBB/Stable/CRISIL A3+'.

 

The upgrade reflects better than expected business performance of the entire group. Group’s estimated revenue of Rs 1000 crore in fiscal 2021 was significantly higher than CRISIL Ratings’ expectations for the fiscal. The significant positive deviation was largely on account of increase in sales of prescription based pharmaceutical products of the group.

 

Moreover, business performance of group’s nutraceutical and cosmetics division also improved Y-o-Y but continues to perform lower than expectations. Revenue of nutraceuticals division grew only by 5.7% in fiscal 2021 but the growth came despite significant decline in exports on account of the ban imposed on exports of such products owing to the ongoing pandemic. With exports expected to improve in fiscal 2022, the nutraceutical division is expected to perform significantly better. Cosmetic division, however, suffered loss in revenue but the losses reduced at a higher rate than the revenue in fiscal 2021. The decline was because of lower social gatherings hampering the cosmetics industry during the entire fiscal. And with less stringent lockdowns, if any, and better economic activity anticipated in fiscal 2022 compared to previous year, business performance of cosmetics division is also expected to grow over the medium term. The expectation of continuous improvement in revenue and operating margin in both the divisions will be critical for sustainability of group’s business profile and a key rating sensitivity factor.

 

The ratings continue to reflect the group's established brands due to tie-ups with reputed international companies, diversified product profile, strong distribution network and stable working capital cycle. These strengths are partially offset by moderate financial risk profile and susceptibility to intense competition in the pharmaceutical industry and changes in government regulations.

Analytical Approach

For arriving at the ratings, CRISIL Ratings has combined the business and financial risk profiles of MMPL, Win-Medicare Pvt Ltd (WMPL), Modi-Mundipharma Beauty Products Private Limited (MBP), Mundipharma Bangladesh Pvt Ltd (MBPL), Modi-Mundipharma Healthcare Pvt Ltd (MHPL), Mundipharma Trading Bangladesh Pvt Ltd (MTB), Bangadesh Beauty Products Pvt Ltd (BBPPL) and Beauty Products Lanka Pvt Ltd (BPLPL). This is because all these entities, collectively referred to as the Modi Pharma group, have a parent-subsidiary relationship and are in the same business with moderate business linkages. Also, they have extended corporate guarantee and/or funding support for each other's debt.

 

Please refer Annexure - List of entities consolidated, which captures the list of entities considered and their analytical treatment of consolidation.

Key Rating Drivers & Detailed Description

Strengths:

* Established brands due to tie-ups with reputed international companies:

The group has established joint ventures (JVs) and alliances with European and American pharmaceutical companies to leverage their technological capabilities. These include Mundipharma, Switzerland (for the Betadine brand); Merz Asia Pacific Pe Ltd, Germany (HepaMerz brand); Anika Therapeutics, USA; Bionorica, Germany; Lavipharm, Greece; Solae, USA (DuPont); Pierre Fabre, France; Sigma Tau, Italy; Zambon, Italy; and Norgine Pharma, UK.

 

* Diversified product portfolio

The group has a diversified product profile with presence in cardiac, respiratory, analgesics, pain management, urological, etc. in its pharmaceuticals division. Alongside, the group also has various products under nutraceuticals and cosmetics division whose acceptance has increased in markets in recent times.

 

* Strong distribution network

The group has pan-India distribution reach through 5500 stockists, 60 carrying and forwarding agents, and 1750 sales representatives and managers.

 

* Stable working capital cycle

Working capital cycle has remained stable over the years as reflected by gross current assets in the range of 182-203 days in last 4 years ending March 31, 2021. During the same period, debtors and inventory have remained in the period 59 to 67 and 44 to 46 days respectively.

 

Weakness:

* Moderate financial risk profile

Financial risk profile continues to remain moderate with gearing of 2.4 times as on March 31, 2021. Debt protection metrics were also moderate with interest coverage and net cash accrual to adjusted debt estimated at 2.2 times and 0.1 times for fiscal 2021.

 

* Susceptibility to intense competition in the pharmaceutical industry and to changes in government regulations:

Though revenue estimated at around Rs 1000 crore for fiscal 2021 was moderate, there is intense competition from larger players that have higher volumes and reputed brands in the domestic market. Moreover, the group has to adhere to National Pharmaceutical Pricing Authority's price ceiling for essential drugs as all its products currently fall under the drug price control.

Liquidity: Adequate

Bank limit utilization of the group averaged at 76% for last 12 months ending June, 2021. The utilization levels have continued to drop as reflected by average utilization of 69% in last 6 months and 59% in last 3 months ending June, 2021. Group is expected to generate healthy cash accruals of over Rs 25 crore on annual basis against annual repayment obligation of Rs 4 crore over the next two fiscals ending March 31, 2023. Current ratio of less than 1 times is on account of healthy advances and deposits taken from customers and dealers reflecting healthy market position of the group.

Outlook: Stable

CRISIL Ratings believes the Modi Pharma group will continue to benefit from its established brands and extensive industry experience of the promoters.

Rating Sensitivity Factors

Upward factors
* Gearing remaining below 1.3 times on a sustained basis

* Significant improvement in revenue and operating profitability driven by improvement in nutraceutical and cosmetics division

 

Downward Factors

* Continued losses at group level

* Significant debt funded capital expenditure impacting financial risk profile of the group

* Bank limit utilization remaining over 90% at an average

About the Group

Incorporated in 1990, MMPL is an equal JV between the Umesh K Modi group, India, and the Mundipharma group, Switzerland. The company sells formulations in various therapeutic segments including respiratory, cardiology, gynaecology, pain, and other chronic therapy segments.

 
WMPL, incorporated in 1982, sells formulations in various therapeutic segments including antiseptic, analgesic, gastroenterology, gynaecology, dermatology, and neurocare, and protein supplements. MMPL acquired WMPL, owner of the Betadine brand.

 

WHPL and BBPPL are 100% subsidiaries of WMPL. WHPL is non-operational.

 
MBPL is a subsidiary of WMPL and is engaged in the formulation of drugs. It commenced operations in 2012 and is based in Bangladesh.

 
MHPL was earlier known as Modi-Omega Pharma (India) Pvt Ltd, and was an equal JV between MMPL and Omega Pharma Holding (Netherlands) BV. It trades in health and lifestyle products for skincare, anti-snoring, dietary supplements, and others. MMPL bought back shares and became the sole shareholder of the company in fiscal 2015.

 
MTB is a 100% subsidiary of MBPL.

 
Formed in 1994, Modi Revlon Pvt Ltd (MRPL) was a 74:26 JV between MMPL and Revlon, USA. In fiscal 2017, MMPL bought all the shares from the latter, and became sole owner of MRPL, whose name was later changed to Modi-Mundipharma Beauty Products Pvt Ltd (MMBPL). In India, Revlon has brands such as Revlon Super Lustrous, Revlon Nail Enamel, ColorStay, Street Wear, Revlon Absolute C, Flex, Charlie, Fire & Ice, and ColorSilk. The brand Revlon continually introduces new products and colour trends, and draws expertise from Revlon's research centre in Edison, New Jersey, USA. It also has a research and development centre in Modi Nagar, Uttar Pradesh.

 

BPLPL is a 100% subsidiary of MMBPL.

Key Financial Indicators (Standalone)

Particulars

Unit

2020

2019

Revenue

Rs.Crore

355.92

245.51

Profit After Tax (PAT)

Rs.Crore

7.64

17.80

PAT Margin

%

2.14

7.25

Adjusted debt/adjusted networth

Times

0.67

0.72

Interest coverage

Times

2.06

4.3

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL Ratings' complexity levels are assigned to various types of financial instruments. The CRISIL Ratings' complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL Ratings' complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.

Annexure - Details of Instrument(s)

ISIN

Name of instrument

Date of allotment

Coupon
rate (%)

Maturity date

Issue size
(Rs.Crore)

Complexity level

Rating assigned with outlook

NA

Bank Guarantee

NA

NA

NA

0.6

NA

CRISIL A2

NA

Cash Credit

NA

NA

NA

47.44

NA

CRISIL BBB+/Stable

NA

Letter of Credit

NA

NA

NA

2.00

NA

CRISIL A2

NA

Bill Discounting

NA

NA

NA

5.00

NA

CRISIL BBB+/Stable

NA

Proposed Long Term Bank Loan Facility

NA

NA

NA

7.96

NA

CRISIL BBB+/Stable

Annexure - List of Entities Consolidated

Names of Entities Consolidated

Extent of Consolidation

Rationale for Consolidation

Win-Medicare Private Limited

Full consolidation

Subsidiary

Mundipharma Bangladesh Private Limited

Full consolidation

Subsidiary

Modi-Mundipharma Private Limited

Full consolidation

Parent company

Modi-Mundipharma Healthcare Private Limited

Full consolidation

Subsidiary

Modi-Mundipharma Beauty Products Private Limited

Full consolidation

Subsidiary

Mundipharma Trading Bangladesh Private Limited

Full consolidation

Subsidiary

Beauty Products Lanka Private Limited

Full consolidation

Subsidiary

Bangladesh Beauty Products Private Limited

Full consolidation

Subsidiary

Annexure - Rating History for last 3 Years
  Current 2021 (History) 2020  2019  2018  Start of 2018
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund Based Facilities LT 60.4 CRISIL BBB+/Stable   -- 30-06-20 CRISIL BBB/Stable 27-09-19 CRISIL BBB/Stable 31-07-18 CRISIL BBB/Stable CRISIL BBB+/Negative / CRISIL A2
      --   -- 13-07-20 CRISIL BBB/Stable   --   -- --
Non-Fund Based Facilities ST 2.6 CRISIL A2   -- 30-06-20 CRISIL A3+ 27-09-19 CRISIL A3+ 31-07-18 CRISIL A3+ CRISIL A2
      --   -- 13-07-20 CRISIL A3+   --   -- --
All amounts are in Rs.Cr.
 
 
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Bank Guarantee 0.6 CRISIL A2 Bank Guarantee 0.6 CRISIL A3+
Bill Discounting 5 CRISIL BBB+/Stable Bill Discounting 5 CRISIL BBB/Stable
Cash Credit 47.44 CRISIL BBB+/Stable Cash Credit 47.44 CRISIL BBB/Stable
Letter of Credit 2 CRISIL A2 Letter of Credit 2 CRISIL A3+
Proposed Long Term Bank Loan Facility 7.96 CRISIL BBB+/Stable Proposed Long Term Bank Loan Facility 7.96 CRISIL BBB/Stable
Total 63 - Total 63 -
Criteria Details
Links to related criteria
CRISILs Approach to Financial Ratios
Rating criteria for manufaturing and service sector companies
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating Criteria for the Pharmaceutical Industry
CRISILs Approach to Recognising Default
CRISILs Criteria for Consolidation
The Rating Process
Understanding CRISILs Ratings and Rating Scales
CRISILs Bank Loan Ratings

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