Rating Rationale
April 03, 2020 | Mumbai
PC Jeweller Limited
Ratings Reaffirmed
 
Rating Action
Total Bank Loan Facilities Rated Rs.3937 Crore
Long Term Rating CRISIL D (Reaffirmed)
Short Term Rating CRISIL D (Reaffirmed)
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has reaffirmed its ratings on bank facilities of PC Jeweller Limited (PCJ; part of the PCJ group) at 'CRISIL D/CRISIL D'.
 
The reaffirmation reflects instance of delays in interest servicing towards working capital demand loan facility by more than one day in last 90 day period ending March 31, 2020.
 
The ratings continues to reflect large working capital requirement and the risk of unfavourable regulatory changes. These weaknesses are partially offset by PCJ group's strong market position in manufacturing and retailing gold and diamond jewellery and the above-average capital structure.

Analytical Approach

CRISIL has combined the business and financial risk profiles of PCJ and its four wholly owned subsidiaries'PC Universal Pvt Ltd, Transforming Retail Pvt Ltd, Luxury Products Trendsetter Pvt Ltd, and PC Global Jewellers DMCC'collectively referred to as the PCJ group, as the entities have business and operational synergies. Moreover, PCJ had extended inter-corporate advances to the subsidiaries as they do not have bank lines of their own.

Please refer Annexure - Details of Consolidation, which captures the list of entities considered and their analytical treatment of consolidation.

Key Rating Drivers & Detailed Description
Weaknesses
* Large working capital requirement: Operations are working capital-intensive: inventory, high at Rs 5297 crore as on Dec 31, 2019 (Rs 4988 crore as on March 31, 2019). Furthermore, receivables outstanding at Rs 1623 crore as on Dec 31, 2019 (Rs 1631 crore as on Sep 30, 2019) continue to constrain the working capital cycle. On account of stretched inventory and debtors, working capital requirements are expected to remain large going ahead as well.
 
* Exposure to the risk of unfavourable regulatory changes: The jewellery sector depends on the import of gold, which forms an important part of India's foreign exchange outgo and current account deficit (CAD). In the past, the government has undertaken several regulatory measures to curb the import of gold to control the CAD, including the following:
- Hike in import duty to 12.5% from 2%
- Introduction of the 80:20 rule (scrapped in fiscal 2015)
- Discontinuation of the gold-on-loan scheme (restarted in fiscal 2015)
- Modification of the gold deposit scheme; introduction of excise duty of 1%
- Requirement of permanent account number card for purchases of over Rs 2 lakh
- Introduction of the sovereign gold bond scheme to shift consumer preference away from physical gold
 
Introduction of the goods and service tax is, however, expected to benefit organised jewellers, including the PCJ group. Nevertheless, the performance of jewellery retailers will remain susceptible to adverse regulatory changes.
 
Strengths
* Strong market position: The group has a strong market position and a well-established brand in North India backed by the 25-year-long experience of the promoters in the domestic and the export markets. PCJ has expanded its presence exponentially from three stores in fiscal 2008, thus increasing the geographic reach. As on December 31, 2019, it had 84 operational stores, reducing from 86 as on March 31, 2019 on account of cost rationalization programme being undertaken by PCJ.
 
* Above-average capital structure: Capital structure should remain above average: total outside liabilities to tangible networth ratio was 0.61 times as on Sept 30, 2019 vis-a-vis 0.94 time as on March 31, 2019, with limited capital expenditure (capex).
Liquidity Poor

Liquidity continues to remain poor. The utilization for last 2 months ending February, 2020 averaged at 99.6% compared to overutilization of fund based limits for previous two months i.e. November and December, 2019. Despite lower than full utilization, delay in interest servicing with few of its bankers is because of lower fungibility of funds between various banks.
 
Current ratio is expected at 2 times over the medium term. Promoters have infused Rs 215 crore of unsecured loans during the second quarter of fiscal 2020, to support the working capital requirement of the company. However, export receivables recovery along with cash flow management will remain a key monitorable over the medium term.

Rating sensitivity factors
Upward factors
* Regularization of banks limits for a period of more than 90 days
* Improvement in working capital management and liquidity

About the Group

Established in 2005, Delhi-based PCJ manufactures, retails, and exports jewellery. The product range includes gold, diamond, and other jewellery and silver articles. The company is promoter by Mr. Balram Garg and family. PCJ is listed on Bombay Stock Exchange (BSE) and National Stock Exchange (NSE).
 
The company has four subsidiaries: PC Universal Pvt Ltd, Transforming Retail Pvt Ltd, Luxury Products Trendsetter Pvt Ltd, and PC Jeweller DMCC (incorporated in Dubai).

Key Financial Indicators
Particulars Unit 2020* 2019
Revenue Rs Cr. 2624 8680
Profit After Tax (PAT) Rs Cr. 85.60 0.61
PAT Margin % 3.26 0.0
Adjusted Debt/Adjusted Networth Times 0.61 0.54
Interest coverage Times 1.74 0.8
*Unaudited half yearly financials for fiscal 2020.

Any other information
Although liquidity condition continues to remain poor, but reduction in overall utilization level (despite reduction in available limits) indicate steps taken by PCJ group to rationalize costs and reduce its working capital requirements. The utilization for last 2 months ending February, 2020 averaged at 99.6% compared with overutilization of fund based limits for previous 2 months i.e. November and December, 2019.
 
Further CRISIL believes the 3 month moratorium announced by RBI in payment towards term loan and reassessment of working capital requirements should support liquidity profile although availment of the same from its bankers will be a key monitorable in the near to medium term.

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments. The CRISIL complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.
Annexure - Details of Instrument(s)
ISIN Name of Instrument Date of Allotment Coupon
Rate (%)
Maturity Date Issue Size
(Rs Crore)
Rating Assigned
with Outlook
NA Fund-based limit NA NA NA 2012.62 CRISIL D
NA Foreign Exchange Forward NA NA NA 37.94 CRISIL D
NA Non-fund-based limit NA NA NA 970.17 CRISIL D
NA Long Term Loan NA 11.85 Mar-21 12.30 CRISIL D
NA Standby Line of Credit NA NA NA 25.00 CRISIL D
NA Proposed Working Capital Facility NA NA NA 878.97 CRISIL D
 
Annexure - List of entities consolidated
Names of Entities Consolidated Extent of Consolidation Rationale for Consolidation
PC Universal Pvt Ltd Full Wholly owned subsidiaries and business synergies
Transforming Retail Pvt Ltd Full Wholly owned subsidiaries and business synergies
Luxury Products Trendsetter Pvt Ltd Full Wholly owned subsidiaries and business synergies
PC Global Jewellers DMCC Full Wholly owned subsidiaries and business synergies
Annexure - Rating History for last 3 Years
  Current 2020 (History) 2019  2018  2017  Start of 2017
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund-based Bank Facilities  LT/ST  2966.83  CRISIL D/ CRISIL D      06-12-19  CRISIL D/ CRISIL D  01-08-18  CRISIL BBB+/Negative/ CRISIL A2  10-08-17  CRISIL A+/Stable/ CRISIL A1  CRISIL A/Stable/ CRISIL A1 
            22-08-19  CRISIL BB+/Negative/ CRISIL A4+  29-06-18  CRISIL A/Negative/ CRISIL A1       
            07-06-19  CRISIL BB+/Negative/ CRISIL A4+  03-05-18  CRISIL A+/Watch Negative/ CRISIL A1/Watch Negative       
            21-05-19  CRISIL BBB+/Negative/ CRISIL A2           
Non Fund-based Bank Facilities  LT/ST  970.17  CRISIL D      06-12-19  CRISIL D/ CRISIL D  01-08-18  CRISIL BBB+/Negative/ CRISIL A2  10-08-17  CRISIL A1  CRISIL A1 
            22-08-19  CRISIL BB+/Negative/ CRISIL A4+  29-06-18  CRISIL A1       
            07-06-19  CRISIL BB+/Negative/ CRISIL A4+  03-05-18  CRISIL A1/Watch Negative       
            21-05-19  CRISIL BBB+/Negative/ CRISIL A2           
All amounts are in Rs.Cr.
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Foreign Exchange Forward 37.94 CRISIL D Foreign Exchange Forward 53.76 CRISIL D
Fund-Based Facilities 2012.62 CRISIL D Fund-Based Facilities 2197.14 CRISIL D
Long Term Loan 12.3 CRISIL D Long Term Loan 87 CRISIL D
Non-Fund Based Limit 970.17 CRISIL D Non-Fund Based Limit 1274.03 CRISIL D
Proposed Working Capital Facility 878.97 CRISIL D Proposed Fund-Based Bank Limits 128.83 CRISIL D
Standby Line of Credit 25 CRISIL D Proposed Non Fund based limits 21.24 CRISIL D
-- 0 -- Proposed Standby Line of Credit 67.25 CRISIL D
-- 0 -- Standby Line of Credit 107.75 CRISIL D
Total 3937 -- Total 3937 --
Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating criteria for manufaturing and service sector companies
Rating Criteria for Fast Moving Consumer Goods Industry
CRISILs Approach to Recognising Default
CRISILs Bank Loan Ratings
CRISILs Criteria for Consolidation
The Rating Process

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