Rating Rationale
April 11, 2019 | Mumbai
Pioneer Embroideries Limited
Ratings Reaffirmed
 
Rating Action
Total Bank Loan Facilities Rated Rs.17.5 Crore
Long Term Rating CRISIL D (Reaffirmed)
Short Term Rating CRISIL D (Reaffirmed)
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has reaffirmed its ratings on the bank facilities of Pioneer Embroideries Limited (PEL) at 'CRISIL D/CRISIL D'.
   
The ratings reflect delays in interest servicing, caused primarily by stretch in working capital cycle, further aggravated by a weak liquidity position characterized by near-full utilization of fund-based working capital limits.

Key Rating Drivers & Detailed Description
Weakness:
* Delays in interest servicing and weak liquidity:
There have been instances of delay in interest servicing because of stretched liquidity. That's primarily due to working capital intensive operations which is reflected in gross current days (GCA) of 89 days as on March 31, 2018, further aggravated by a weak liquidity position characterized by full utilization of fund-based working capital limits. Liquidity is likely to remain under pressure over the medium term because of working capital intensive operations.
    
* Susceptibility to volatile raw material prices and intense competition:
Volatility in raw material prices and intense competition constrain the pricing pressure and ability to pass on the hike in raw material prices to customers, as a result of which consolidated operating margin has been range bound at 4-7% over the two years ended March 31, 2018.
 
Strengths:
* Established market position, backed by extensive experience of the promoters:
The established market position, also reflected in revenue of Rs.257.93 crore in fiscal 2018, is backed by more than two decade-long experience of the promoters in the embroidered and knitted fabric segment. The company is also engaged in retail through its subsidiary, Hakoba Lifestyle Ltd, and sells fabrics under the Hakoba brand.
Liquidity

PEL has weak liquidity marked by marginal cash and cash equivalents of Rs.2 crores as on March 31, 2018 and cash accruals expected to remain modest in FY19 and FY20. PEL has access to fund based limits of Rs.15 crores, which are fully utilized over the 12 months ended November 2018. The company has long term repayment obligations around Rs.27 crores in FY19. The accruals are insufficient to meet these repayment obligations. The company will need additional bank lines to fund its incremental working capital requirements. Promoters have supported the company in the past with unsecured loans of Rs.0.78 crores, which is subordinated to debt, and are expected to continue to do so as and when required.

About the Company

Incorporated in 1991, PEL manufactures and exports DDPY and embroidered fabrics, and laces. The Mumbai-based company has been promoted by Mr Raj Kumar Sekhani. The manufacturing facilities are located in six different locations across India.

Key Financial Indicators
Particulars Unit 2018 2017
Revenue Rs crore 257.93 238.22
Profit After Tax (PAT) Rs crore (5.85) (41.79)
PAT Margin % (2.3) (17.5)
Adjusted debt/Adjusted networth Times 0.82 1.24
Interest coverage Times 1.27 2.09

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments. The CRISIL complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.
Annexure - Details of Instrument(s)
ISIN Name of instrument Date of allotment Coupon rate (%) Maturity date Issue size (Rs.Cr) Rating assigned with outlook
NA Bank Guarantee NA NA NA 0.4 CRISIL D
NA Cash Credit NA NA NA 15 CRISIL D
NA Proposed Fund-Based Bank Limits NA NA NA 1.45 CRISIL D
NA Working Capital Term Loan NA NA Mar-2020 0.65 CRISIL D
Annexure - Rating History for last 3 Years
  Current 2019 (History) 2018  2017  2016  Start of 2016
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund-based Bank Facilities  LT/ST  17.10  CRISIL D      27-04-18  CRISIL D  30-01-17  CRISIL B-/Stable  15-01-16  CRISIL D  -- 
Non Fund-based Bank Facilities  LT/ST  0.40  CRISIL D      27-04-18  CRISIL D  30-01-17  CRISIL A4    --  -- 
All amounts are in Rs.Cr.
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Bank Guarantee .4 CRISIL D Bank Guarantee .4 CRISIL D
Cash Credit 15 CRISIL D Cash Credit 15 CRISIL D
Proposed Fund-Based Bank Limits 1.45 CRISIL D Proposed Fund-Based Bank Limits 1.45 CRISIL D
Working Capital Term Loan .65 CRISIL D Working Capital Term Loan .65 CRISIL D
Total 17.5 -- Total 17.5 --
Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating criteria for manufaturing and service sector companies
CRISILs Approach to Recognising Default

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