Rating Rationale
January 20, 2020 | Mumbai
Premier Polyfilm Limited
Ratings upgraded to 'CRISIL BBB/Stable/CRISIL A3+'
 
Rating Action
Total Bank Loan Facilities Rated Rs.38 Crore
Long Term Rating CRISIL BBB/Stable (Upgraded from 'CRISIL BBB-/Stable')
Short Term Rating CRISIL A3+ (Upgraded from 'CRISIL A3')
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has upgraded its ratings on the bank facilities of Premier Polyfilm Limited (PPL) to 'CRISIL BBB/Stable/CRISIL A3+' from 'CRISIL BBB-/Stable/CRISIL A3.'
 
The upgrade reflects CRISIL's expectation that PPL's business risk profile will continue to improve over the medium term. With expected improvement of revenues to Rs.180 crores in fiscal 2020 and EBITDA margins of above 8%, PPL's cash accruals have improved significantly. Revenue grew 20% in fiscal 2019 over the previous year, while operating margin was moderate at 7.7%. The financial risk profile is expected to remain comfortable over the medium term. The total outside liabilities to tangible networth ratio was 0.83 time as on March 31, 2019, as against 0.96 time, a year ago, while the interest coverage ratio remained at 3.7 times in fiscal 2019. Additionally, with limited term debt on the books, the liquidity is expected to remain adequate with 73% utilisation of the bank limit in the past one year.
 
The ratings reflect the established market position of the company in the polyvinyl chloride (PVC) flooring market and a comfortable financial risk profile. These strengths are partially offset by vulnerability of the operating margin to fluctuations in raw material prices and exposure to intense industry competition.

Key Rating Drivers & Detailed Description
Strengths
* Established market position with diverse product mix and multiple end-user segments: PPL is one of the largest players in the domestic PVC flooring market with significant share in the domestic and export markets. The company has a marketing network of 90-100 dealers spread across India and has established relationships with end users, such as the railways and other customers. 
 
* Comfortable financial risk profile: The financial risk profile of the company is comfortable as reflected in low gearing of 0.5 time as on March 31, 2019. Furthermore, debt protection metrics were adequate with interest coverage and net cash accrual to total debt ratios of 3.7 times and 0.33 time in fiscal 2019.
 
Weaknesses
* Vulnerability of operating margin to volatility in raw material prices: The basic raw material is PVC resin, which is a crude oil derivate. Moreover, the company is not able to immediately pass on any sharp increase in raw material prices to its customers. Hence, the operating margin is highly dependent on the fluctuations in raw material prices. Operating margin was 7.7% in fiscal 2019.
 
* Exposure to competitive industry: With an operating income of Rs 150 crore in fiscal 2019, the scale remains moderate. Furthermore, the company faces competition from players, such as Veekay Polycots Ltd, Marvel Vinyls Ltd, Royal Cushion Vinyl Products Ltd, Responsive Industries Ltd, and RMG Polyvinyl India Ltd.
Liquidity Adequate

Net cash accrual, estimated to be Rs 9.7 crore in fiscal 2020 and Rs 12 crore in fiscal 2021, should sufficiently cover maturing debt of Rs 3.5 crore and Rs 1.8 crore in the corresponding period. Bank limit utilisation averaged 73% over the 12 months through November 2019. Current ratio stood at 1.49 times as on March 31, 2019.

Outlook: Stable

CRISIL believes PPL will maintain its established market position in the PVC flooring market and its comfortable financial risk profile, over the medium term.

Rating sensitivity factors
Upward factors
*Increase in operating margin to 10%, leading to higher cash accrual
*Improvement in working capital cycle

Downward factors
*Decline in operating profitability by over 200 basis points on a sustainable basis
*Large debt-funded capital expenditure weakening the capital structure
*Substantial increase in working capital requirement, weakening the liquidity and financial profile.

About the Company

PPL, established in 1992 by the Delhi-based Goenka family, is promoted by Mr A N Goenka and his son, Mr Amitabh Goenka. The company started operations in 1993 and manufactures PVC floor covering, artificial leather cloth, geomembranes, PVC films, and sheeting. Its facilities are in Sahibabad and Sikandarabad, both in Uttar Pradesh.

Key Financial Indicators
Particulars Unit 2019 2018
Total Revenue Rs crore 150.8 126.9
Profit After Tax Rs crore 4.5 4.6
PAT Nargin % 2.9 3.7
Adjusted debt/adjusted networth Times 0.49 0.54
Interest coverage Times 3.7 4.1
 
YTD Section (Standalone) 
Particulars Unit 30-Sep-2019 30-Sep-2018
- - 6 Months 6  Months
- - Actual Actual
Operating Income Rs Crore 71.77 71.24
OPBDIT Rs Crore 5.55 4.88
Net Profit Rs Crore 1.84 1.45
OPBDIT Margin % 7.73 6.85
Net Margin % 2.56 2.04
Interest Cover Times 4.11 3.25

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments. The CRISIL complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.
Annexure - Details of Instrument(s)
ISIN Name of instrument Date of allotment Coupon
rate (%)
Maturity date Issue
size
(Rs.Cr)
Rating assigned with outlook
NA Cash Credit NA NA NA 13.5 CRISIL BBB/Stable
NA Letter of Credit NA NA NA 13.5 CRISIL A3+
NA Long-Term Loan NA NA Mar-2022 11 CRISIL BBB/Stable
Annexure - Rating History for last 3 Years
  Current 2020 (History) 2019  2018  2017  Start of 2017
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund-based Bank Facilities  LT/ST  24.50  CRISIL BBB/Stable          30-11-18  CRISIL BBB-/Stable  30-11-17  CRISIL BBB-/Stable  CRISIL BBB-/Stable 
Non Fund-based Bank Facilities  LT/ST  13.50  CRISIL A3+          30-11-18  CRISIL A3  30-11-17  CRISIL A3  CRISIL A3 
All amounts are in Rs.Cr.
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Cash Credit 13.5 CRISIL BBB/Stable Cash Credit 10 CRISIL BBB-/Stable
Letter of Credit 13.5 CRISIL A3+ Letter of Credit 13 CRISIL A3
Long Term Loan 11 CRISIL BBB/Stable Long Term Loan 11.8 CRISIL BBB-/Stable
-- 0 -- Proposed Long Term Bank Loan Facility 3.2 CRISIL BBB-/Stable
Total 38 -- Total 38 --
Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating criteria for manufaturing and service sector companies
Rating Criteria for Construction Industry
CRISILs Approach to Recognising Default
CRISILs Bank Loan Ratings
CRISILs Criteria for rating short term debt

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