Rating Rationale
February 25, 2020 | Mumbai
Premsons Motor Udyog Private Limited
Rating Reaffirmed
 
Rating Action
Total Bank Loan Facilities Rated Rs.80 Crore
Long Term Rating CRISIL BBB/Stable (Reaffirmed)
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has reaffirmed its 'CRISIL BBB/Stable' rating on the long-term bank facilities of Premsons Motor Udyog Private Limited (Premsons).

The rating continues to reflect the extensive experience of the promoters in the automotive dealership business, and an established relationship with the principal, Maruti Suzuki India Ltd (MSIL; rated 'CRISIL AAA/Stable/CRISIL A1+'). The rating also factors in efficient working capital management and an improving financial risk profile. These strengths are partially offset by susceptibility to intense competition.

Key Rating Drivers & Detailed Description
Strengths:
* Extensive experience of the promoters and an established relationship with MSIL: The promoters have been in the automotive dealership business for more than a decade, and have forged a healthy relationship with the principal, MSIL. The company has received several awards from MSIL since it started commercial operations and is the only dealer winning the Royal Platinum and Club 500 awards in Jharkhand. Benefits are also derived from MSIL's leadership position in most of its product segments. Furthermore, the promoters' experience has helped to identify potential untapped markets for opening new showrooms and expanding operations.
 
* Efficient working capital management: Gross current assets were moderate at 45-47 days over the three fiscals ended March 31, 2019. The company maintains an inventory of below 30 days (15-20 days), comprising vehicles. The inventory is exposed to negligible risk of loss due to a drop in value as any fall in vehicle prices is compensated by MSIL through various schemes. Receivables risk is low as vehicles are delivered and registered in the names of customers only on receipt of full payment or on receipt of delivery orders from the institutions financing the purchase.
 
* Improving financial risk profile: The financial risk profile has improved over the years and is expected to get even better over the medium term owing to healthy build-up of networth and a comfortable gearing. The networth is estimated at around Rs 28 crore as on March 31, 2019 (Rs 22.11 crore a year earlier), owing to considerable accretion to reserve. The capital structure is in line with historical levels and is expected to improve over the medium term. Debt protection metrics were adequate with interest coverage and net cash accrual to total debt ratios at around 2.5 times and 0.12 time, respectively, in fiscal 2019, and should remain so over the medium term.
 
 Weakness:
 * Exposure to intense competition: There is intense competition from dealers of other leading automotive manufacturers such as Tata Motors Ltd, Ford India Pvt Ltd, and Hyundai Motor India Ltd ('CRISIL A1+'). Principals too face competitive pressure from manufacturers of other passenger cars and two-wheelers and are, therefore, compelled to cut costs, including reducing commission to dealers. Intense competition may continue to constrain scalability, pricing power, and profitability.
Liquidity Adequate

The company has a regular inventory funding facility of Rs 84 crore along with an ad hoc limit of Rs 10 crore; utilisation of these remains at 64% throughout the fiscal. Moreover, trade advances from various non-banking financial companies is available if needed. Cash accrual was Rs 9.5 crore, against repayment obligation of Rs 1.59 crore, in fiscal 2019. With no major, debt-funded capital expenditure plan for the medium term, cash accrual is expected to remain sufficient to meet maturing debt. The current ratio is likely to be moderate at around 1 time over this period.

Outlook: Stable

CRISIL believes PMUPL will continue to benefit from the extensive experience of the promoters.

Rating Sensitivity factors
Upward Factors:
* Revenue of more than Rs 600 crore per fiscal along with sustenance of the earnings before interest, depreciation, tax, and amortisation (EBIDTA) margin at more than 4%, leading to healthy cash accrual
* Improvement in the total outside liabilities to tangible networth ratio to less than 1.7 times from 3.16 times as on March 31, 2019
 
Downward Factors:
* Revenue lower than Rs 400 crore, along with a dip in the EBIDTA margin, leading to cash accrual of below Rs 5 crore per fiscal
* Stretch in inventory to above 40 days, resulting in an overall increase in the working capital requirement
About the Company

Premsons was incorporated in 2004, promoted by Mr Punit Poddar and his family members, and commenced operations in 2005. The company is an authorised dealer of MSIL's passenger cars in seven districts of Jharkhand, including Ranchi.

Key Financial Indicators
Particulars Unit 2019 2018
Revenue Rs crore 580.61 492.36
Profit After Tax (PAT) Rs crore 6.03 5.43
PAT Margin % 1.04 1.10
Adjusted  debt/adjusted networth Times 2.98 2.73
Interest coverage Times 2.44 2.50

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments. The CRISIL complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.
Annexure - Details of Instrument(s)
ISIN Name of instrument Date of allotment Coupon rate (%) Maturity date Issue size (Rs.Cr) Rating assigned with outlook
NA Cash Credit NA NA NA 5 CRISIL BBB/Stable
NA Inventory Funding Facility NA NA NA 75 CRISIL BBB/Stable
Annexure - Rating History for last 3 Years
  Current 2020 (History) 2019  2018  2017  Start of 2017
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund-based Bank Facilities  LT/ST  80.00  CRISIL BBB/Stable      30-04-19  CRISIL BBB/Stable  08-05-18  CRISIL BBB/Stable  24-04-17  CRISIL BBB-/Stable  CRISIL BBB-/Stable 
All amounts are in Rs.Cr.
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Cash Credit 5 CRISIL BBB/Stable Cash Credit 5 CRISIL BBB/Stable
Inventory Funding Facility 75 CRISIL BBB/Stable Inventory Funding Facility 60 CRISIL BBB/Stable
-- 0 -- Proposed Long Term Bank Loan Facility 15 CRISIL BBB/Stable
Total 80 -- Total 80 --
Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating criteria for manufaturing and service sector companies
Rating Criteria for Retailing Industry

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