Rating Rationale
June 12, 2019 | Mumbai
Prism Enterprises Private Limited
Long-term rating upgraded to 'CRISIL BB/Stable' ; short-term rating reaffirmed
 
Rating Action
Total Bank Loan Facilities Rated Rs.110 Crore
Long Term Rating CRISIL BB/Stable (Upgraded from 'CRISIL BB-/Stable')
Short Term Rating CRISIL A4+ (Reaffirmed)
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has upgraded its rating on the long term bank facilities of Prism Enterprises Private Limited (PEPL) to 'CRISIL BB/Stable' from 'CRISIL BB-/Stable' while reaffirming its rating on the short term bank facilities at 'CRISIL A4+'.

The upgrade reflects improvement in the group's business risk profile on the back of steady growth in revenues and operating margins. Group's revenue increased to Rs 196.87 crore (estimated) in fiscal 2019 compared to Rs 145.80 crore in fiscal 2017 on the back of addition of new customers and increased off take from existing customers. Group's operating profits also increased to 8.2% in fiscal 2018 compared to 7.0% in fiscal 2017. Improved operating performance is expected to sustain over medium term. Further, capital infusion by partners has resulted in improvement in the group's financial risk profile. Improved business and financial risk profile is expected to sustain over the medium term.

The ratings continue to reflect an established presence in the jewellery manufacturing industry and moderate financial risk profile marked by healthy networth and total outside liabilities to adjusted net worth (TOLANW). These strengths are partially offset by large working capital requirements, exposure to intense competition and susceptibility of operating margins to volatile polished diamond prices.

Analytical Approach

CRISIL has combined the business and financial risk profiles of PEPL and Prism Jewellery (PJ). That is because both entities, together referred to as the Prism group, have common management and are in the same line of business.

Unsecured loans stood at Rs 31.93 crore as on March 31st, 2018. The same is treated as debt upto Rs 1.30 crore and Rs 30.63 crore as neither debt nor equity (on account of track record of non-withdrawal).

Please refer Annexure - List of Entities Consolidated, which captures the list of entities considered and their analytical treatment of consolidation.

Key Rating Drivers & Detailed Description
Strengths
* Established presence in the jewellery manufacturing industry: The five-decade-long experience of the partners in the diamond studded gold jewellery industry, and their longstanding relationships with customers, have helped the firm successfully navigate business cycles over the years. The firm has established healthy relationship with established customers like Tanishq, Kalyan Jewellers, Malabar Gold and Diamonds, Reliance Jewels amongst others. Benefits from the extensive industry experience of the partners would continue over the medium term.

* Moderate financial risk profile: Healthy net worth and moderate TOL/ANW (Rs 43.67 crore and 2 times as on March 31, 2018) along with moderate interest coverage ratio at 1.98 times for fiscal 2018 represents moderate financial risk profile.

Weaknesses
* Large working capital requirements: Operations are working capital intensive, as reflected in gross current asset of 322 days which emanates from inventory cycle of 253 days as on 31st March 2018.

* Exposure to intense competition and susceptibility of operating margins to volatile polished diamond prices: The gems and jewellery industry is highly fragmented because of low entry barriers on account of relatively low capital and technology requirements, attracting numerous un-organised players across the country. The Group is also exposed to risks related to volatility in polished diamond prices. Operating profitability although improved in fiscal 2019, has been moderate between 7.0-8.2% over the last three fiscals through fiscal 2018.
Liquidity

Group's has moderate liquidity driven by expected cash accruals of around Rs 7.00-7.50 crore in fiscal 2020 and 2021 respectively along with total cash and cash equivalent of Rs 3.06 crore as on March 31, 2018. Current ratio was moderate at 1.64 times as on March 31, 2018. Moreover, the group has no significant long term repayment obligations and no capex plans over the medium term. Group also has access to fund based limit of Rs 120.40 crore, utilised at an average of approximately 81.94% for 12 months ended March 2019. No capital withdrawal/dividend is expected over medium term. CRISIL expects internal accruals and cash and cash equivalent to be sufficient to meet incremental working capital requirement.

Outlook: Stable

CRISIL believes that the group will continue to benefit over the medium term from its partners' extensive industry experience, and its established relations with customers. The outlook may be revised to 'Positive' in case of substantial and sustained improvement in the firm's profitability, while maintaining its healthy revenue growth, or in case of a sustained improvement in the firm's working capital cycle. Conversely, the outlook may be revised to 'Negative' in case of lower than expected cash accruals, or significant deterioration in its capital structure caused most likely because of a stretch in its working capital cycle or substantial capital withdrawals.

About the Group

The Prism group manufactures diamond studded jewellery, primarily bangles, bracelets and necklaces, offering 3000-4000 designs in each category. While Prism Enterprises supplies to the domestic market, Prism Jewellery focuses mainly on exports, marking its presence in all major markets'UAE, USA, UK, EU, Spain and Australia. The group is managed by Mr Nirav Bhansali and family, which is present in the diamond industry since 1963.

Key Financial Indicators (Consolidated)
Particulars Unit 2018 2017
Revenue Rs crore 178.22 145.80
Profit After Tax (PAT) Rs crore 3.61 2.29
PAT Margins % 2.0 1.6
Adjusted debt/adjusted networth Times 1.94 1.41
Interest coverage Times 1.98 1.96

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments. The CRISIL complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.
Annexure - Details of Instrument(s)
ISIN Name of Instrument Date of Allotment Coupon
Rate (%)
Maturity Date Issue
Size
(Rs.Cr)
Rating Assigned  with Outlook
NA Cash Credit NA NA NA 107 CRISIL BB/Stable
NA Bank Guarantee NA NA NA 2.14 CRISIL A4+
NA Proposed Cash Credit Limit NA NA NA 0.86 CRISIL BB/Stable
 
Annexure - List of Entities Consolidated
Names of Entities Consolidated Extent of Consolidation Rationale for Consolidation
Prism Enterprises Private Limited Full Consolidation Common management and same line of business
Prism Jewellery Full Consolidation Common management and same line of business
Annexure - Rating History for last 3 Years
  Current 2019 (History) 2018  2017  2016  Start of 2016
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund-based Bank Facilities  LT/ST  107.86  CRISIL BB/Stable      28-03-18  CRISIL BB-/Stable/ CRISIL A4+    --    --  -- 
Non Fund-based Bank Facilities  LT/ST  2.14  CRISIL A4+      28-03-18  CRISIL A4+    --    --  -- 
All amounts are in Rs.Cr.
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Bank Guarantee 2.14 CRISIL A4+ Bank Guarantee 2.14 CRISIL A4+
Cash Credit 107 CRISIL BB/Stable Cash Credit 72 CRISIL BB-/Stable
Proposed Cash Credit Limit .86 CRISIL BB/Stable Gold Loan 5.4 CRISIL BB-/Stable
-- 0 -- Overdraft 20.5 CRISIL A4+
-- 0 -- Proposed Working Capital Facility 9.96 CRISIL BB-/Stable
Total 110 -- Total 110 --
Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Criteria for rating trading companies
CRISILs Bank Loan Ratings
CRISILs Criteria for Consolidation
The Rating Process

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