Rating Rationale
September 19, 2019 | Mumbai
Purple Medical Solutions Private Limited
Rated amount enhanced
 
Rating Action
Total Bank Loan Facilities Rated Rs.11.5 Crore (Enhanced from Rs.10.42 Crore)
Long Term Rating CRISIL BB+/Stable (Reaffirmed)
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has reaffirmed its rating on the long-term bank facility of Purple Medical Solutions Private Limited (Purple) at 'CRISIL BB+/Stable'.
 
The rating continues to reflect the extensive experience of the promoters in the healthcare industry, especially in the coronary stents segment, a healthy operating margin, and a comfortable financial risk profile. These strengths are partially offset by a modest scale of operations, large working capital requirement, and exposure to regulatory changes.

Key Rating Drivers & Detailed Description
Strengths:
* Extensive experience of the promoters: The promoters have an experience of more than 20 years in the medical devices industry. This has helped get business in a quality-conscious industry. Since incorporation, the company has established itself in the coronary stent industry. The extensive industry experience of the promoters and the established market presence will enable the company to derive maximum benefits from the integration of operations with MIVT India Pvt Ltd (MIVTI), which was recently taken over by Purple.
 
* Healthy operating margin: The margin has remained at 14.5-16.5% over the four fiscals ending 2019. The margin is likely to remain at a similar level over the medium term owing to continuation of reduction in purchase cost arising from backward integration. 
 
* Moderate financial risk profile: The total outside liabilities to adjusted networth ratio is estimated at a moderate 1.45 times, though the networth was modest, estimated at Rs 21.53 crore, as on March 31, 2019. The interest coverage and net cash accrual to adjusted debt ratios are estimated at 2.57 times and 0.17 time, respectively, for fiscal 2019. In the absence of any debt-funded capital expenditure (capex) plans and improvement in the networth because of accretion to reserves, the financial risk profile should improve further over the medium term.
 
Weaknesses
* Modest scale of operations and susceptibility to regulatory changes: The coronary stents industry is highly fragmented with the presence of both domestic and international players. The company faces competition from premier organised players such as Sahajanand Medical Technologies Pvt Ltd and Merriland Translumina amongst others. The scale of operations is likely to remain marginal over the medium term due to exposure to intense competition and the presence of large players in the industry. Further, any adverse impact of regulatory changes with respect to pricing will impact the business risk profile.
 
* Large working capital requirement: Gross current assets were high at 307 days, driven by large receivables of 217 days and inventory at 87 days, as on March 31, 2019. Operations are likely to remain working capital intensive owing to continuation of high debtor period and inventory holding.
 
Liquidity: Adequate
Liquidity is adequate due to sufficient cash accrual to meet repayment obligations, though partially constrained by high working capital requirement. Cash accrual is expected at Rs 3.25-4.00 crore, against which repayment obligation of Rs 3.15-1.37 crore, per fiscal in fiscals 2020 and 2021. Any shortfall in liquidity is supported by unsecured loans from the promoters (outstanding at Rs 1.25 crore as on March 31, 2019).  Working capital-intensive operations have led to high bank limit utilisation at an average of 90% during the 12 months through March 2019. Liquidity is likely to remain adequate in the absence of any major capex plans over the medium term and retention of profits in the business to fund incremental working capital requirement.
Outlook: Stable

CRISIL believes Purple will continue to benefit from the extensive industry experience of the promoters.
 
Rating sensitivity factor 
Upward factor
* Increase in revenue with sustained profitability leading to substantial increase in cash accruals.
* NCA/Repayments above 2.5 times
* Interest coverage above 3.50 times
* Improvement in working capital cycle with GCA days less than 230
 
Downward factor
* Decline in revenue below Rs 40 crore leading to decline in cash accruals
* Decline in profitability
* Significant debt funded capex

About the Company

Purple was incorporated in August 2007, promoted by Mr Brian Lancelot, Mr Mr Mathew Thomas, Mr Murli Bendale, and Mr Rajesh Shrivas. The company, based in Mumbai, began operations in April 2008 as the nation-wide sole distributor for the coronary stents of MIVTI. Purple acquired 100% holding in MIVTI as on March 31, 2019.

Key Financial Indicators
Particulars Unit 2019* 2018
Revenue Rs crore 41.76 38.87
Profit After Tax (PAT) Rs crore 2.78 1.97
PAT Margin % 6.6 5.1
Adjusted debt/adjusted networth Times 0.79 0.86
Interest coverage Times 2.57 2.93
*Provisional

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments. The CRISIL complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.
Annexure - Details of Instrument(s)
ISIN Name of instrument Date of allotment Coupon
Rate (%)
Maturity date Issue Size
(Rs cr)
Rating assigned  with outlook
NA Cash Credit NA NA NA 11.50 CRISIL BB+/Stable
Annexure - Rating History for last 3 Years
  Current 2019 (History) 2018  2017  2016  Start of 2016
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund-based Bank Facilities  LT/ST  11.50  CRISIL BB+/Stable  07-08-19  CRISIL BB+/Stable  26-06-18  CRISIL BB+/Stable  21-03-17  CRISIL BB/Stable  22-12-16  CRISIL BB/Stable  CRISIL BB/Stable 
All amounts are in Rs.Cr.
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Cash Credit 11.5 CRISIL BB+/Stable Cash Credit 10.42 CRISIL BB+/Stable
Total 11.5 -- Total 10.42 --
Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating criteria for manufaturing and service sector companies
Rating Criteria for the Pharmaceutical Industry
CRISILs Approach to Recognising Default
CRISILs Bank Loan Ratings
The Rating Process

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