Rating Rationale
August 31, 2019 | Mumbai
S V Distributors Private Limited
Long-term rating upgraded to 'CRISIL BB/Stable' ; short-term rating reaffirmed
 
Rating Action
Total Bank Loan Facilities Rated Rs.66 Crore (Enhanced from Rs.41 Crore)
Long Term Rating CRISIL BB/Stable (Upgraded from 'CRISIL BB-/Stable')
Short Term Rating CRISIL A4+ (Reaffirmed)
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has upgraded its rating on the long-term bank facilities of S V Distributors Private Limited (SVDPL) to 'CRISIL BB/Stable' from 'CRISIL BB-/Stable'. The short-term rating has been reaffirmed at 'CRISIL A4+'.

The upgrade reflects the improvement in SVDPLs financial risk profile in fiscal 2019 backed by sizable fresh equity infusion while its operating performance has remained moderate. The gearing was estimated to improve to about 2.1 times as on March 31, 2019 from over 4 times in previous year. There was fresh equity infusion of Rs 11.9 crores in fiscal 2019 by the promoters along with fund support in the form of unsecured loans. Operating performance remained moderate evident from revenues in excess of Rs.372 crore and marginally improved operating margin at 2.5% for 2019. Company's liquidity remains stretched marked by almost full utilisation of its bank lines and enhancement in limit remains critical.

The ratings continue to reflect SVDPL's established position as a distributor of the products of Diageo India Pvt Ltd (Diageo; formerly, United Spirits Ltd) and United Breweries Ltd (UBL) in Mumbai, diversifying product basket with addition of imported and reputed liquor brands and its promoter's extensive industry experience. These strengths are mitigated by below-average debt protection metrics and susceptibility to changes in the regulatory framework.

Analytical Approach

Unsecured loans from promoters/affiliates of Rs.18.7 crore as on March 31, 2019 have been treated as neither debt nor equity. These loans are expected to remain in business over medium term. 

Key Rating Drivers & Detailed Description
Strengths:
* Established position as a distributor of products of Diageo and UBL in Mumbai: SVDPL has been distributing beer and Indian made foreign liquor (IMFL) of UBL and Diageo for over three decades and has an established presence across sales channels. The varied product portfolio enhances offerings to customers. Furthermore, the company has been adding imported, reputed liquor brands for distribution across expanding geographies. This is like to support revenue growth and improvement in operating profitability over medium term.

* Promoter's extensive experience: Promoter, Mr Neeraj Rawal, has experience of more than three decades in distributing liquor. His experience and understanding of liquor distribution business has helped the company to navigate business through business cycles. Further established relationships with the key principals and customers also support the business risk profile.
 
Weaknesses:
* Susceptibility of its revenue and profitability to changes in the regulatory framework: The liquor industry is highly regulated and any unfavourable regulatory change could adversely affect the players in the value chain. The industry has a complex structure of duties and taxes, which differ from state to state. Any change in the duty structure is likely to hit the demand-supply dynamics. Further any changes in distributorship structure or reduction in brands traded may impact the performance of players.

* Average debt protection metrics: The debt protection metrics have been average reflected in interest coverage of less than 1.5 times and NCATD of less than 0.05 times for fiscal 2019. Modest cash accruals against debt funding of large working capital requirements lead to average debt protection metrics.

Liquidity: Stretched
The liquidity remains average because of high bank limit utilization but supported by fund support from promoters. Company's working capital bank lines remained almost fully utilised over the past 12 months through June 2019. Although company has proposed enhancement in limits, timely sanction of the same remains critical. Company's cash accruals are expected to be moderate at about Rs.3 crore, sufficient to meet scheduled debt obligation. The liquidity remains cushioned by fund supported from promoters ' fresh equity and sizable unsecured loans.
Outlook: Stable

CRISIL believes SVDPL will benefit over the medium term from its established position in liquor distribution business, and its promoter's extensive industry experience.

Rating Sensitivity Factor
Upward Factor

* Steady revenue growth of more than 15%, while sustaining operating margins and prudently managing working capital requirement.
* Improvement in financial risk particularly debt protection and liquidity driven by efficiency in working capital management or higher than expected cash accruals or sizable fund infusion by promoters.

Downward Factor
* Substantial downfall in Revenue or operating margins which may have adverse impact on the cash accruals
* Stretch in working capital cycle reflected in GCAs of more than 110 days or impacting overall liquidity.

About the Company

SVDPL was originally set up in 1983 as a proprietorship concern of Mr. Neeraj Rawal; the firm was reconstituted as a private limited company in 1994. SVDPL is an authorized distributor for products of Diageo (earlier United Spirits Limited) in the Mumbai region.

Key Financial Indicators
Particulars Unit 2019* 2018
Revenue Rs crore 372.67 388.69
Profit After Tax (PAT) Rs crore 2.08 1.42
PAT Margin % 0.6% 0.4%
Adjusted debt/adjusted networth Times 2.15 4.34
Interest coverage Times 1.44 1.45
*Provisional

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments. The CRISIL complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.
Annexure - Details of Instrument(s)
ISIN Name of instrument Date of allotment Coupon rate (%) Maturity date Issue size (Rs.Cr) Rating assigned with outlook
NA Cash Credit NA NA NA 46 CRISIL BB/Stable
NA Bank Guarantee NA NA NA 1 CRISIL A4+
NA Proposed Cash Credit Limit NA NA NA 19 CRISIL BB/Stable
Annexure - Rating History for last 3 Years
  Current 2019 (History) 2018  2017  2016  Start of 2016
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund-based Bank Facilities  LT/ST  65.00  CRISIL BB/Stable  27-03-19  CRISIL BB-/Stable  07-02-18  CRISIL BB-/Stable  16-03-17  CRISIL BB-/Stable      CRISIL BB-/Stable 
Non Fund-based Bank Facilities  LT/ST  1.00  CRISIL A4+  27-03-19  CRISIL A4+  07-02-18  CRISIL A4+  16-03-17  CRISIL A4+      CRISIL A4+ 
All amounts are in Rs.Cr.
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Bank Guarantee 1 CRISIL A4+ Bank Guarantee 1 CRISIL A4+
Cash Credit 46 CRISIL BB/Stable Cash Credit 40 CRISIL BB-/Stable
Proposed Cash Credit Limit 19 CRISIL BB/Stable -- 0 --
Total 66 -- Total 41 --
Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Criteria for rating trading companies
Rating criteria for manufaturing and service sector companies
Rating Criteria for Retailing Industry
CRISILs Bank Loan Ratings
CRISILs Criteria for rating short term debt
The Rating Process
Understanding CRISILs Ratings and Rating Scales

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