Rating Rationale
November 19, 2019 | Mumbai
Sahu Agencies Private Limited
Rating migrated to 'CRISIL BB-/Stable'
 
Rating Action
Total Bank Loan Facilities Rated Rs.40 Crore
Long Term Rating CRISIL BB-/Stable (Migrated from 'CRISIL BB+/Stable ISSUER NOT COOPERATING'*)
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
*Issuer did not cooperate; based on best-available information
Detailed Rationale

Due to inadequate information and in line with the Securities and Exchange Board of India guidelines, CRISIL had migrated its ratings on the bank facilities of Sahu Agencies Pvt Ltd (SAPL) to 'CRISIL BB+/Stable Issuer Not Cooperating' through its rational dated November 04, 2019. However, the management has now shared the requisite information for a comprehensive review of the ratings. Consequently, CRISIL is migrating the rating to 'CRISIL BB-/Stable' from 'CRISIL BB+/Stable Issuer Not Cooperating'.
 
The rating reflects SAPL's established market position in the consumer electronic products segment in Lucknow, healthy relationship with suppliers, and prudent working capital management. These strengths are partially offset by geographical concentration in revenue and average financial risk profile.

Key Rating Drivers & Detailed Description
Strengths
*Established market position: The three-decade-long experience of promoters in retailing and distribution of consumer electronic products, healthy relationship with suppliers, and strong distribution network have helped the company to establish its position in Lucknow.
 
*Prudent working capital management: Gross current assets were 147 days as on March 31, 2019 (135 days in the previous year), due to inventory and receivables of 104 days and 15-20 days, respectively. Risk on inventory is low as suppliers absorb any fluctuation in product prices. Operating margin has thus been stable at 4.0-4.5% over the three fiscals through 2019.
 
Weaknesses:
*Average financial risk profile: Net worth was small at Rs 8.76 crore and total outside liabilities to tangible networth ratio moderate at 1.5 times, as on March 31, 2019 (Rs 8.88 crore and 1.61 times, respectively, as on March 31, 2018). Debt protection metrics were also weak, with interest coverage and net cash accrual to total debt ratios of 1.22 times and 0.04 time, respectively, in fiscal 2019.

*Geographical concentration in revenue: Since entire income is derived from Lucknow, growth prospects are limited.

Liquidity: Stretched
Liquidity of SAPL is stretched on account of tightly matched net cash accruals to repayment obligations. However, unsecured loans from the promoters support the liquidity.
Outlook: Stable

CRISIL believes SAPL will maintain its position in the consumer electronic products market in Lucknow over the medium term, backed by its strong distribution network and healthy relationship with suppliers.

Rating sensitivity factors
Upward Factors
* Improvement in accrual to debt obligation ratio to more than 1.3 times
* Better working capital management.

Downward Factors
* Increase in accrual to debt repayment ratio to less than 1.0 time over the medium term
* Large, debt-funded capital expenditure affecting financial risk profile.

About the Company

SAPL was set up in 1985 by Mr Vijay Kumar Sahu and Mr Neeraj Kumar Sahu. The company is a distributor of consumer electronic goods such as television sets, air conditioners, refrigerators, mobile phones, washing machines, and computers for Hitachi, IFB, Godrej, LG, Sony, Voltas, Oppo, and Apple.

Key Financial Indicators
Particulars Unit 2018* 2017
Revenue Rs crore 205.86 188.39
Profit After Tax (PAT) Rs crore 0.41 0.31
PAT Margin % 0.2 0.2
Adjusted debt/adjusted networth Times 5.21 4.78
Interest coverage Times 1.22 1.26
*Provisional

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments. The CRISIL complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.
Annexure - Details of Instrument(s)
ISIN Name of instrument Date of
Allotment 
Coupon
Rate (%)

 
Maturity date Issue Size
(Rs cr)
Rating assigned
With outlook
NA Cash Credit NA NA NA 40.0 CRISIL BB-/Stable
Annexure - Rating History for last 3 Years
  Current 2019 (History) 2018  2017  2016  Start of 2016
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund-based Bank Facilities  LT/ST  40.00  CRISIL BB-/Stable  04-11-19  CRISIL BB+/Stable (Issuer Not Cooperating)*  29-08-18  CRISIL BB+/Stable  10-05-17  CRISIL BB+/Stable  16-08-16  CRISIL BB+/Stable  CRISIL BB+/Stable 
                    09-08-16  CRISIL BB+/Stable   
Non Fund-based Bank Facilities  LT/ST    --    --    --    --  09-08-16  CRISIL A4+  CRISIL A4+ 
All amounts are in Rs.Cr.
*Issuer did not cooperate; based on best-available information
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Cash Credit 40 CRISIL BB-/Stable Cash Credit 40 CRISIL BB+/Stable/Issuer Not Cooperating
Total 40 -- Total 40 --
Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating criteria for manufaturing and service sector companies
Rating Criteria for Consumer Durable Industry
Rating Criteria for Retailing Industry
CRISILs Criteria for rating short term debt

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