Rating Rationale
July 27, 2023 | Mumbai
Spur Technologies Private Limited
Rating removed from ‘Watch Negative’; Rating Reaffirmed
 
Rating Action
Total Bank Loan Facilities RatedRs.25.5 Crore
Long Term RatingCRISIL BBB+/Negative (Removed from 'Rating Watch with Negative Implications'; Rating Reaffirmed)
Note: None of the Directors on CRISIL Ratings Limited’s Board are members of rating committee and thus do not participate in discussion or assignment of any ratings. The Board of Directors also does not discuss any ratings at its meetings.
1 crore = 10 million
Refer to Annexure for Details of Instruments & Bank Facilities

Detailed Rationale

CRISIL Ratings has removed its rating on the bank facilities of Spur Technologies Pvt Ltd (Spur) from 'Rating Watch with Negative Implications' and reaffirmed the rating at ‘CRISIL BBB+' while assigning a 'Negative' outlook to the long-term rating
 

The ratings have been removed from watch following a similar rating action on the parent, Hero Cycles Ltd (HCL; rated ‘CRISIL A+/Negative/CRISIL A1). HCL has discarded its plans for the demerger of its cycle business into Hero Cycles Group Pvt Ltd. which would have been owned directly by the promoters of HCL. The company’s management will withdraw the demerger application from the National Company Law Tribunal (NCLT) soon.

 

The revision in outlook the weak operating performance of the cycle business of HCL on account of slower-than-expected ramp up in subsidiaries. Consolidated revenue for fiscal 2023 is estimated at ~Rs 2,100 crore (similar to that in fiscal 2022). Though there has been improvement in the consolidated operating profit from the overall cycle business in the first quarter of fiscal 2024 driven by turnaround in HNF GMBH, it remains lower than expected. Furthermore, continued marginal operating losses for subsidiaries has led to continued pressure on the overall cycle business. Ramp-up in subsidiaries and turnaround in their operating profitability in fiscal 2024 will be key monitorables.

 

Consolidated net debt for HCL estimated at ~Rs 580 crore as on March 31, 2023 increased from ~Rs 420 crore as on March 31, 2022. This is mainly because of larger working capital requirement given pile-up of inventory amid subdued demand. However, liquidation of excess inventory in the near term should reduce net debt in fiscal 2024. Profits of the Indian joint ventures (JVs) will continue to accrue in HCL. Given the strong operating performance of the JVs, healthy expected dividend income is expected over Rs 70 crore in fiscal 2024 will aid accrual and liquidity. HCL has already received Rs 23 crore of dividend in July 2023.

 

The management has also indicated measures to enhance liquidity, including monetisation of non-core assets in the next two fiscals. Timely execution of these liquidity events, leading to reduction in debt, will remain a rating sensitivity factor.

 

The ratings reflect the strong support from HCL, experienced management and strong opportunity for premium components. These strengths are offset by the modest scale of trading operations and subdued debt protection metrics.

Analytical Approach

CRISIL Ratings has applied its parent notch-up framework to factor in the strong operational, financial and managerial linkages Spur shares with HCL.

Key Rating Drivers & Detailed Description

Strengths:

Strong support from the parent, HCL

Being a wholly owned subsidiary of HCL, Spur receives strong operational, financial and managerial support from the parent. Majority of sales are to various group entities and the company also plans to cater to global markets such as Europe.

 

HCL exercises management control over Spur, including oversight on daily operations and the treasury. The parent has provided inter-corporate deposits of Rs 5 crore to fund capital expenditure (capex) in Spur, as well as provided a shortfall undertaking to its bankers. HCL is likely to provide need-based support to Spur for timely interest and debt servicing, while the operations ramp up.

 

Benefits from experienced management and strong opportunity for premium components

Spur has the same management as HCL, which is the largest bicycle manufacturer in the domestic market. The promoters have decades of experience in the cycles segment. Spur is targeting sales of high-end components for premium bicycles in the domestic as well export markets such as Europe. It has built capabilities and is forging customer relationships for the business. The ability of the management to capture market share in competitive markets will be a key monitorable.

 

Weaknesses:

Modest scale of trading operations; manufacturing still in the project phase

Till fiscal 2022, trading operations formed the entire revenue, which was below Rs 26 crore for the past three fiscals. While the company has set up manufacturing facilities and commenced production, revenue is estimated to be around Rs 31 crore for fiscal 2023 due to subdued demand. Ability to ramp up operations will remain a key rating sensitivity factor going forward.

 

Subdued debt protection metrics: Networth was modest at Rs 2 crore as on March 31, 2022. The company had external debt of ~Rs 17 crore as of March 2023, to fund its working capital requirement and capex towards the new manufacturing facility. Hence, debt protection metrics remained subdued. HCL is expected to provide need-based support for timely servicing of debt. Better cash accrual, leading to improvement in debt protection metrics, will be a key monitorable.

Liquidity: Adequate

Liquidity is driven by strong financial linkages with HCL, which is expected to provide need-based support for timely debt servicing. Cash and liquid investments were negligible as on March 31, 2023. However, financial support is expected from HCL in fiscal 2024 since modest cash accrual may not be adequate to cover the debt obligation of ~Rs 4 crore. Furthermore, Spur has adequate financial flexibility, being a part of the Hero Cycles group.

Outlook: Negative

The outlook reflects the outlook of CRISIL Ratings on the credit quality of HCL.

Rating Sensitivity Factors

Upward factors

* Upgrade in the credit rating of HCL by one or more notches

* Significant improvement in scale of operations along with steady increase in the operating margin

 

Downward factors

* Downgrade in the credit rating of HCL by one or more notches

* Weakening of linkages between HCL and Spur

About the Company

Spur was incorporated in 2014 as a wholly owned subsidiary of HCL. The company trades in bicycle components and spares such as forks, handlebars and rims. It is setting up a manufacturing facility for various components with a focus on the premium segment and export sales. The sales are mostly to group entities with plans to diversify its clientele.

About the Parent

Incorporated in 1956, HCL is the largest bicycle manufacturer in the world. The company has capacity to manufacture 65 lakh bicycles per year, with units in Ludhiana, Punjab; Bihta, Bihar; and Ghaziabad, Uttar Pradesh. It also produces automobile rims and components. Operations are managed by Mr Pankaj Munjal and his family members.

 

In fiscal 2016, the group completed three acquisitions: Firefox Bikes (Firefox), Insync Bikes (Insync) and BSH Ventures Pvt Ltd (BSH). Firefox is a leading player in the premium bicycles segment in India and currently sells over 100 different models. Insync is one of the top three distributors of bicycles, e-bikes, bicycle parts and accessories, with presence across Europe. BSH is a bicycle manufacturer based in Sri Lanka, with a state-of-the-art manufacturing plant that will supplement sales of HCL in southern India and Europe.

 

HCL entered the commercial real estate business through Munjal Hospitality Pvt Ltd (MHPL) and acquired an under-construction hotel property in Gurugram, Haryana, in fiscal 2012. In 2019, the company diluted its 60% stake in MHPL for a consideration of Rs 438 crore. In the same year, it acquired the HNF brand in Germany, aiming to emerge as a full-range supplier in the European market.

Key Financial Indicators

As on/for the period ended March 31  Unit 2022 2021
Revenue Rs crore 26 25
Profit after tax (PAT) Rs crore 1 1
PAT margin % 3.6 5.3
Adjusted debt/adjusted networth Times 7.65 0
Interest coverage Times 131 73.2

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL Ratings` complexity levels are assigned to various types of financial instruments and are included (where applicable) in the 'Annexure - Details of Instrument' in this Rating Rationale.

CRISIL Ratings will disclose complexity level for all securities - including those that are yet to be placed - based on available information. The complexity level for instruments may be updated, where required, in the rating rationale published subsequent to the issuance of the instrument when details on such features are available.

For more details on the CRISIL Ratings` complexity levels please visit www.crisilratings.com. Users may also call the Customer Service Helpdesk with queries on specific instruments.

Annexure - Details of Instrument(s)

ISIN Name of instrument Date of
allotment
Coupon
rate (%)
Maturity
date
Issue size
(Rs.Crore)
Complexity 
levels
Rating assigned
with outlook
NA Term Loan* NA NA Mar-26 22.5 NA CRISIL BBB+/Negative
NA Working Capital Facility NA NA NA 3 NA CRISIL BBB+/Negative

*Interchangeable with capex letter of credit upto Rs 10 cr

Annexure - Rating History for last 3 Years
  Current 2023 (History) 2022  2021  2020  Start of 2020
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund Based Facilities LT 25.5 CRISIL BBB+/Negative 28-04-23 CRISIL BBB+/Watch Negative 04-11-22 CRISIL A/Watch Negative   --   -- --
      -- 31-01-23 CRISIL A-/Watch Negative   --   --   -- --
All amounts are in Rs.Cr.
Annexure - Details of Bank Lenders & Facilities
Facility Amount (Rs.Crore) Name of Lender Rating
Term Loan* 22.5 Axis Bank Limited CRISIL BBB+/Negative
Working Capital Facility 3 Axis Bank Limited CRISIL BBB+/Negative
*Interchangeable with capex letter of credit upto Rs 10 cr
Criteria Details
Links to related criteria
CRISILs Approach to Financial Ratios
Rating criteria for manufaturing and service sector companies
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating Criteria for the Two-Wheeler Industry
Criteria for Notching up Stand Alone Ratings of Companies based on Parent Support
CRISILs Criteria for rating short term debt

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