Rating Rationale
August 28, 2019 | Mumbai
Sri Lakshmi Venkata Ramana Raw & Boiled Rice Mill
Rating Reaffirmed
 
Rating Action
Total Bank Loan Facilities Rated Rs.12 Crore
Long Term Rating CRISIL B+/Stable (Reaffirmed)
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has reaffirmed its rating on the long term bank loan facilities of Sri Lakshmi Venkata Ramana Raw & Boiled Rice Mill (SLVR) at 'CRISIL B+/Stable '.

The ratings reflect SLVR's modest scale of operations in an intensely competitive rice milling industry, Susceptibility to unfavourable changes in regulations and to volatility in raw material prices and its below-average financial risk profile, marked by modest networth, high gearing and below average debt protection metrics. These rating weaknesses are partially offset by the extensive experience of promoters in the rice milling industry.

Key Rating Drivers & Detailed Description
Weaknesses
* Modest scale of operations:
Revenue remains modest at around Rs.27.4 crore in fiscal 2019, scale remains modest in the intensely competitive rice milling industry, which constrains the bargaining power of the firm and exposes it to pricing pressure.

* Susceptibility to unfavourable changes in regulations and to volatility in raw material prices:
For a rice milling company, raw material accounts for 85-90% of the total revenue, which exposes the firm to risk arising due to volatility in raw material prices, moreover the domestic rice industry is highly regulated in terms of paddy prices, export/import policies and rice release mechanism, which affects the credit quality of players.

Strengths
* Extensive experience of promoters and established relationship with customers and suppliers:
SLVR is promoted by Mr. R.Ramana Rao and family, who had been in the rice milling business since the 1991. Promoters have over 25 years of experience in the industry. The mill is strategically located in Nellore, which is a major paddy-growing centre. The firm has established strong relationships with the farmers in the region. The family is well-reputed in the rice growing and milling communities in those areas. The promoters sell rice in their own brand and has an established distribution network.

Liquidity: Stretched
SLVR has stretched liquidity marked by low cash and cash equivalents of Rs. 3 lakhs as on March 31, 2019 and tightly matched accruals to term debt obligations of Rs.15 Lakhs in FY20. The firm has access to fund based limits of Rs.12 crore, which are utilized around 82.4% over the 12 months ending June 31, 2019.
Outlook: Stable

CRISIL believes that SLVR will benefit from the extensive promoter experience over the medium term.

Risk Sensitivity Factors
Upward Factor
* Significant increase in revenues and sustainability of operating margin at around 5.5%
* Improvement of working capital cycle and financial risk profile.

Downward Factor
* Stretch in the working capital cycle leading to GCAs of over 220 days 
* Large debt-funded capital expenditure weakening the financial risk profile.

About the Firm

Incorporated in 1997 by Mr. R.Ramana Rao and family, Nellore based SLVR is engaged in milling and processing of paddy into rice.

Key Financial Indicators
As on/for the period ended March 31 Unit 2019* 2018
Operating income Rs crore 27.4 29.15
Reported profit after tax (PAT) Rs crore 0.11 0.12
PAT margin % 0.4 0.4
Adjusted debt/adjusted networth Times 2.36 3.51
Interest coverage Times 1.28 1.33
*Key financials shared by client

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments. The CRISIL complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.
Annexure - Details of Instrument(s)
ISIN Name of instrument Date of allotment Coupon
rate (%)
Maturity date Issue size
(Rs.Cr)
Rating assigned 
with outlook
NA Cash Credit NA NA NA 12 CRISIL B+/Stable
Annexure - Rating History for last 3 Years
  Current 2019 (History) 2018  2017  2016  Start of 2016
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund-based Bank Facilities  LT/ST  12.00  CRISIL B+/Stable      21-05-18  CRISIL B+/Stable      28-12-16  CRISIL B+/Stable/ CRISIL A4  -- 
All amounts are in Rs.Cr.
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Cash Credit 12 CRISIL B+/Stable Cash Credit 12 CRISIL B+/Stable
Total 12 -- Total 12 --
Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Framework for Assessing Information Adequacy Risk
Rating criteria for manufaturing and service sector companies
CRISILs Bank Loan Ratings

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