Successful Key Account Management Techniques

Registration for this programme has been closed, pls download the brochure for future session.

 

Summary

 

Program Objectives

 

  • Understand what is meant by the term Key Accounts?
  • What are the stages of development in a Key Account?
  • How to upsell, cross sell and deepen lasting relationships for life.
  • Get a clear picture of the white space in the portfolio and how to fill up the blanks?
  • Devise an acquisition strategy to serve the unserved Markets with an appropriate set of Products and enhance the wallet size.
  • Identify the key decision makers in the target segments and handle all their queries with regard to acquisition and nurturing of relationships with a view to achieve a better Risk Reward Ratio at all times.
  • Lastly, the course aims to teach the target audience the need to perceive the Account Management Skills as Science and be guided by the set process for success.

 

Target audience 

 

  • Relationship managers working in retail branch banking division, commercial/business banking division, private banking division, wealth management division, relationship managers in asset divisions who are looking after sales & marketing.

 

Programme highlights

 

  • Live lecture by subject expert
  • Participants join from their location
  • Graphs and charts explained by the expert on the whiteboard
  • Presentation and case studies shared by the trainer
  • Feedback uploaded by participants
  • Real-time Q&A session
  • Live chat facility for having individual /group conversations

Training dates - September 16-17, 2021

Training fees - ₹ 22,000 + applicable taxes