Opportunity analysis in “Huddle Room” Technology for a US Office Furniture Maker

Client: US Office Equipment and Furniture Manufacturer

 

Objective
 

To help the client assess the highly niche, newly developing market of unified communications and collaboration (UCC) solutions for workplace "huddle spaces" - including the potential for artificial intelligence integration.

CRISIL's Solution
 

  • CRISIL adopted a systematic approach, leveraging a mix of secondary research, targeted primary research and quantitative modelling
  • Key project outcomes included huddle space market size and growth forecasts, key market trends and impact, and offerings and solutions from the main players in the market - synthesized to present a comprehensive competition landscape
  • The analysis was divided into three main sections:
    • The first section provided a complete overview of the UCC market in terms of revenue and growth forecasts; segmentation by product, geography and end-markets; the maturity curve of various technologies; and key trends
    • The next section focused on the huddle space market, covering market size and growth; key market drivers; market maturity curve of various technologies; and key trends
    • The final section analyzed the competitive landscape of major UCC solutions providers for huddle rooms. It provided an in-depth analysis of key offerings, as well as partnerships, especially between furniture manufacturers/interior design companies, UCC solution vendors, and communications hardware manufacturers

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