Objective

To help a US private equity shop map and analyze a new sub-sector, food technology, for possible investment.

Challenges

• Food tech was not well covered in the secondary domain and required extensive initial mapping of all players operating in various sub-segments
  
• The research outcome was an important factor in the firm’s investment decision-making process, and the client demanded stringent delivery timelines
  

CRISIL's Solution

• CRISIL's experienced team connected with the client to understand the objectives in detail and accordingly prepared a competitive grid for the market
  
• CRISIL leveraged the knowledge of in-house experts covering the food tech space to gain insights on the segment
  
• The team created a comprehensive list of all the companies operating in the segment and captured key data points, such as total funding, institutional investors, revenue, and employees, for each company
  
• CRISIL tagged each of these companies by type of technology (plant-based or cell-based) and product (meat, poultry, seafood, and others) for mapping
  
• The team captured product availability (on-shelf, under development, in conceptualisation state, etc.) to differentiate current and potential competition
  
• Further, to understand the potential growth in the adoption of the alternative protein market, the team captured key developments related to the expansion plans of companies
  
• CRISIL prepared a competitive map of all these companies to enable the client to visualise and understand the competitive intensity in the alternative protein market
  

Client Impact

• Research enhanced with CRISIL's in-house sector expertise;
  
• Quick delivery of the project;
  
• Client made an investment in the sub-sector.
  

Questions

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