Objective

A client wanted a reporting dashboard for tracking social buzz around several key attributes available from twitter.

Challenges
 

Integrating, consolidating and migrating large volumes of unstructured data

Approach
 

• Scraped and cleaned tweet data with Python
  
• Purged obsolete data to rationalize data assets
  
• NGram and sentiment analysis
  
• Stored data with SQLite database, connected to Tableau for visualization
  

Impact
 

• Created social buzz tracker for Twitter activity with focus on customer concerns
  
• Created dynamic, interactive visualizations
  

Questions

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