Analytics of social media data to track consumer brands
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Objective
A US based global investment bank wanted to track mindshare of firms and brands in the digital world and draw inferences for revenue and revenue growth.
Challenges
Collecting metrics from different social media platforms such as Twitter and Instagram.
Approach
Automated web data extraction from social media and search engines.
Cleansed and loaded data on a BI tool for visualization.
Impact
Measured mindshare of companies, indicator for revenue growth/same store sales growth, supplement investment thesis.
Generated dynamic, interactive BI dashboards.
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