Explore Crisil, a company of S&P Global

Formerly known as Global Research & Risk Solutions

Custom Business Insights

 

 

Custom business insights for a competitive edge in the market

Our custom business insights practice provides leading-edge strategic insights to corporates and consulting firms globally, enabling optimised decision-making across a wide range of functions, including strategy, sales and marketing.

Our reports are executed by high-end talent with expertise in specific sectors and domains, such as professional services, digital technologies, industrials, financial analysis, analytics, and ESG.

Our state-of-the-art proprietary GenAI tool is instrumental in agile project execution, significantly enhancing our efficacy quotient.

Over the past two decades, our comprehensive set of insights capabilities has matured, encompassing all aspects of data procurement, analysis and presentation.

The practice comprises specialists from diverse disciplines, including primary and secondary research, analytics, automation, AI, content publishing, social media analytics, editing, design, and knowledge management.

We aim to deliver objective and unbiased insights that enhance business decision-making and provide a competitive edge.

 

 

 

 

Crisil advantage

 

 

 

Insights pure play

our sector and domain experts can execute complicated projects, providing to-the-point insights and recommendations; the engagement quality of our deliverables is distinctly better than traditional research-only outputs, which are often text-heavy and low on analysis

Complexity offload

provisioning a leading-edge insights function becomes quite easy with us, be it executing complex projects, resourcing for varied projects demanding myriad skills, managing extensive database ecosystems, developing ability-intricate career journeys of analysts, or managing data security

Transformational
plug-in

we are designed to serve as a plug-in for in-house teams, providing them the benefits of scalability and empowerment; by contracting with us, clients can scale their capacity as needed, while gaining instant access to insights and allied skills for their enterprise

 

 

 

High attestation
in developing
best-in-class GCCs

we have developed and supported global capability centres (GCCs) focused on high quality competitive insights for leading global enterprises in the BOT and BOG (build, operate and transfer/govern) models; we also specialise in creating thematic ‘centres of excellence’ for sales and marketing advancement, sustainability and analytics

GenAI-powered
insights

our proprietary GenAI platform combines human expertise with state-of-the-art AI to deliver faster, deeper and accurate insights

 

 

 

55

Delivery record for 55 Fortune 500 companies

16K+

Intelligence on 16,000+ global firms and insights on 70+ sectors

80+

Carved out entry strategies in 80+ new geographies

 

 

 

 

Our solution components

 

 

Hybrid centre of excellence

 

Transform your research team into a leading-edge insights unit with a large skills base through a plug-in with GCC in the BOG model. To set up owned GCCs, the BOT option is also available

 

  • Choose from a large, diversified capability base leveraging business models oriented towards scalability, agility and flexibility
  • Our plugged-in teams serve as seamless extensions of clients’ set-up, and the best global brands attest to their high level of collaboration
  • Our broad capability domains include strategy intelligence, competition and customer insights, marketing and sales advancement, analytics and automation, support and intelligence for mergers and acquisitions (M&A), business presentation excellence, and knowledge management
  • We have rich expertise in diversified sectors, especially under the umbrellas of digital technologies, professional services, industrials and healthcare

Strategy intelligence

 

Enable leading-edge decision-making, leveraging extensive experience of analysts in strategy projects from target sectors

 

  • Thought leadership - groundbreaking insights for strategic business decisions
  • Go-to-market strategy - effective launch planning for successful market entry or penetration
  • Market entry advisory - analysis that supports geographic expansion plans
  • Industry analysis - understand market dynamics and identify business opportunities
  • Market sizing and forecast - analysis that reveals market opportunities and growth potential
  • Country/region reports - in-depth information that supports informed expansion decisions
  • Early trend analysis - advanced trend identification that drives proactive business strategies

Competition intelligence

 

Develop leading-edge strategy and improve win rate by studying competition

 

  • Battle cards - high-value references for sales professionals to outmanoeuvre competitors
  • How-to-win strategy - equip sales and marketing with optimal knowledge to win
  • Competition landscape analysis - informed market entry through competitor understanding
  • Market maps - snapshot of the market to gauge competition intensity
  • Competitor profiling - insights into competitor capabilities, strengths and weaknesses
  • Competition tracker - periodic monitoring of competitor strategies and moves
  • Capability benchmarking - evaluate performance against industry standards
  • Product benchmarking - comparative analysis of product features and performance

Customer insights

 

Leverage company intelligence to win new customers and increase the wallet share of existing ones

 

  • Key account marketing - strategic customer view for tailored plans to increase share of wallet
  • Customer profiling - insights into customer needs and preferences
  • Market share analysis - evaluate market position against competitors
  • Customer tracking - periodic monitoring of customer strategies and moves
  • Customer behaviour analysis - understand consumer buying patterns and preferences

Marketing and sales insights

 

Advance business development prowess by conducting unique analysis or undertaking mature projects commonly executed by high performing companies

 

  • Company market view - strategic insights into all relevant domains
  • Product market view - strategic insights into all relevant product areas
  • Customer segmentation - logical modelling to identify and prioritise target customers
  • Market monitor - periodic tracking of market, competitor and customer moves
  • Bid and request for proposal/ information support - collaborate to craft compelling proposals
  • List generation and qualification - targeted lists for business development and M&A
  • Rapid research - quick turnaround on intricate industry queries

Analytics and automation

 

Analyse huge volumes of data and present strategic insights in the form of visually engaging dashboards

 

  • Revenue and pipeline dashboards - easy-to-consume summaries that uncover insights from large data sets
  • Team performance scorecards - data-driven insights for performance optimisation
  • Python/R-based web scrapers - automate complex data extraction and analysis
  • Pricing analytics - optimise product positioning with competitor insights
  • Logical modelling - solve business problems leveraging data
  • Social media monitoring - track online sentiment on areas of interest

M&A support and intelligence

 

Navigate deal lifecycle with confidence

 

  • Deal support - research and analysis support for all phases of the deal lifecycle
  • Acquisition and fitment analysis - evaluate targets for compatibility
  • Due diligence support - validate information for risk reduction

Knowledge management

 

Optimise efficacy and collaboration with knowledge and content management

 

  • Content publishing - create and distribute engaging content
  • Content management - streamline digital content creation, organisation and distribution
  • Community tracking and engagement - boost content engagement
  • Strategy support - develop effective knowledge-sharing strategies

 

 

 

 

Who we serve

Corporate, consulting and professional services



 

 

 

 

 



 

 

 

 

 

achieve-success

Discover why the world's most prestigious
global and regional financial institutions
chose us as their strategic partner