Explore Crisil, a company of S&P Global

Formerly known as Global Research & Risk Solutions

Sales and Marketing

 

 

Accelerate client acquisition through RFP solutions, thought leadership and data-driven digital marketing, amplifying brand perception and reach

For businesses to grow in today's world, they must devise a winning combination of data-driven digital strategies, compelling bid support and effective client communication.

This principle forms the backbone of the solutions we offer to our clients. We empower asset managers to amplify their online presence, effectively connect with their audience and achieve measurable results.

Our comprehensive services include impactful content creation, in-depth analytics, expert bid support to improve win rates, and fund commentary support to facilitate effective client communication.

 

 

 

 

Why choose us

 

 

 

Robust track
record

More than two decades of rich experience across sales, digital marketing and web analytics, ensuring every project is handled with precision and innovation

Seamless support
across time zone

Well-spread and bespoke team mix to align with clients’ requirements; offshore/ onshore/ near-shore teams with multilingual capabilities

Delivery
excellence

Robust delivery, quality assurance and governance framework, underpinned by a commitment to continuous improvement and efficiency generation, to reduce total cost of ownership for clients

 

 

 

 

Our solution components

 

 

Sales and distribution

  • RFI, RFP and DDQ support
    • Expert support for RFP/ RFI/ DDQ processes, driving higher win rates
    • Develop and maintain a centralised content repository with SME input, accelerating proposal turnaround
    • Option to leverage proprietary GenAI tool to cut human-led inefficiencies and reduce turnaround time
  • Fund commentaries and reports
    • Analyse and create market outlook and fund performance forecast for market outreach
    • Prepare periodic fund performance report for effective client reporting
    • Integrate ESG factors into fund analysis, illustrating their impact on investment outcomes
    • Craft compelling, easy-to-digest data visualisations of fund holdings, performance and market value, facilitating swift client insights
  • Consultant relations and database updates
    • Build a scalable content repository for easy access and reuse, enhancing sales efficiency
    • Unlock data from diverse sources – extract insights from HTML, text files, PDFs, and multiple languages, including Chinese and Arabic
    • Automated report production and marketing collaterals, freeing up time for strategic consultant relations and business growth

Marketing

  • Marketing material production
    • Design and produce engaging web and email content
    • Create dynamic visuals for social media campaigns
    • Develop personalised event marketing materials
    • Optimise content so that it is compatible with platforms, including mobile
    • Collaborate to deliver print-ready assets when required
  • Digital marketing and web analytics
    • Targeted search engine optimisation and pay-per-click campaigns to drive traffic and leads
    • Social media strategy, execution and performance tracking
    • In-depth customer journey mapping and behavioural analytics
    • Real-time performance dashboards for informed decision-making
  • Thought leadership
    • Develop and share industry insights that can position the client as an authority on a specific subject/ sector
    • Build content strategies that highlight expertise and foster trust
    • Publish whitepapers, case studies and blogs tailored to the client’s niche

 

 

 

 

achieve-success

Discover why the world's most prestigious
global and regional financial institutions
chose us as their strategic partner